Strategic Focus:
Develop and implement a strategic plan that will deliver on business targets: traffic, revenue, time spent, frequency of visits and sentiments.
Align microbrewery marketing strategies (MBP) with the overall business strategy.
Research and integrate new technologies to enhance visitor experience and operational efficiency.
Develop and implement a comprehensive Client Relation Management strategy which includes business development to develop and maintain new and existing customer relationships.
Optimize Direct to Consumer performance across digital marketing, product range, and customer experience.
Marketing & Business Development:
Drive high standards of consumer experience and satisfaction at the microbrewery.
Develop & leverage a network of contacts to attract visitors to the microbrewery by identifying, pursuing and closing on new business opportunities, customers, and partnerships.
Oversee all marketing activities, including campaigns, promotions, and pricing to drive visibility & awareness for the microbrewery.
Collaborate with tourism industry partners and industry bodies to drive growth and enhance the reputation of the microbrewery within the tourism industry.
Act as the Brand Ambassador and spokesperson.
Develop targeted marketing campaigns based on CRM data.
Collect and analyze customer feedback to improve the customer experience.
Design and enhance visitor experiences through development of different packages as per the guest / client needs.
Operations
Manage day to day operations of the microbrewery experience space including budget, procurement, 3rd party resources, and assets.
Responsible indirect employees to deliver on the vision, values, brand, and consumer / guest experience.
Manage end to end events at the microbrewery to the satisfaction of the clients / guests in line with the objectives agreed on.
Create a working structure linking event bookings to the 3rd and 4th space team to bring event experiences to life.
Lead and represent the business -in formal external stakeholder engagements.
Embed the Company’s ESG policies and procedures in the microbrewery.
Drive innovation in alcohol offerings, food, merchandise, and experiences in conjunction with the F&B partner.
Financial Oversight:
Manage microbrewery A&P budget allocation.
Deliver (or contributing to) agreed commercial business objectives, ROI of Marketing activities and Capital/Operational upgrades.
Qualifications and Experience Required:
Qualifications
A business-related degree or equivalent.
Experience and Skill
10 years’ experience in a similar role.
Strong commercial acumen and understanding.
Strong project management skills – able to manage multiple projects and execute them all well.
Forward focused strategic mindset.
Ability to manage multiple stakeholders.
Apply via :
diageo.wd3.myworkdayjobs.com