The Relationship Officer for Bancassurance will be a key driver for the development and execution of sales and marketing programs along the retail segment in line with the Bancassurance strategy.
Principal Accountabilities
Strategic Accountabilities
Create and manage the existing relationships with the Financial Institutions on board, including growing and serving all partners under one’s portfolio.
Provide necessary support to partnering banks to ensure that they carry out their duties in line with set standards and procedures.
Participate in setting and ensuring achievement of annual, quarterly, and monthly Bancassurance and MFI sales budgets and targets.
Develop and ensure implementation of sales strategies and policies to guide daily operations and ensure achievement of targets.
Relationship Management
Identify potential Bancassurance channel partners and foster good working relationships to expand distribution channels translating into more business for the organization.
Make regular visits to bank branches to establish key relations with Relationship Managers and Branch Managers to grow and service business through bancassurance distribution channel.
Answer and manage all requests that come from the partners & clients on Bancassurance requirements.
To perform any other duty as assigned in line with the organization goals and objective such as regular attendance of training sessions.
Sales and Service Delivery
Act as the liaison manager with all insurance partners on insurance matters.
Determine, agree, and monitor achievement of sales and service KPIs (including the appropriate number of staff for each location of sales and service targets) with bank Partner.
Partner with new banks having potential of being productive Bancassurance partners with PLAK.
Product Development
Active involvement in identifying product needs for all customer bases across business with product managers and segment managers.
Assist Insurance Partners to meet customer needs and product gaps in total product/service offering.
Monitoring operational activities to ensure that they are complaint with Local regulations, policies and procedures.
Marketing and Brand Management
Work with product managers to identify market growth / cross-sell opportunities to increase product holdings and improved revenues.
Initiate, execute and manage marketing programs and retention strategies in line with business objectives (premiums, commissions, product type, and number of policies).
Ensure brand compliance for all above and below-the-line communication according to local/ group standards for PLAK and relevant bank partners.
Key Skills and Competencies
Communication Skills, verbal and written.
Ability to manage multiple tasks, prioritize effectively, and maintain accurate records.
Excellent interpersonal skills to build and maintain relationships.
Providing exceptional service to clients, addressing their needs, and resolving any issues promptly.
Proficiency in promoting and selling insurance products to existing and prospective customers.
Effective in identifying issues and finding solutions to ensure smooth operations.
Experience in insurance sales, marketing, and customer relationship management.
Qualifications:
University degree preferably business-related field.
Certificate of Proficiency in insurance at minimum or good advancement in ACII or AIIK.
Minimum of 2 years’ experience in insurance.
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