JOB SUMMARY
As a Social Media Executive, you will play a significant role in connecting with our target audience through innovative and engaging social media strategies.
RESPONSIBILITIES
Develop and execute a comprehensive social media strategy aligned with Sarova Hotels’ overall marketing goals.
Identify and target key demographics and psychographics to tailor content accordingly.
Create engaging and visually appealing content, including text, images and videos.
Develop and manage a content calendar to ensure a consistent and timely posting schedule.
Collaborate with the marketing, creative teams, revenue team and unit heads to produce high quality content, manage social media pages and promote Sarova hotels.
Actively monitor social media channels, responding to comments, messages, and reviews in a timely and professional manner.
Build and nurture a strong online community by engaging with followers and encouraging participation.
Identify and address potential brand reputation issues promptly.
Utilize social media analytics tools to gain insights into audience behaviour and optimize content strategy.
Publish well curated social media content such as stories, reels, videos and posts.
Generate regular reports on social media performance and provide recommendations.
Stay up to date with the latest social media trends and industry best practices, including short-form video content trends on platforms like Reels, Stories, and TikTok.
PERSON SPECIFICATION:
Bachelor’s degree in marketing, communications, or a related field.
Strong understanding of luxury hospitality and the ability to articulate luxury experiences through social media.
Creative and innovative mindset with a passion for storytelling and short-form video content.
Proven experience in social media marketing and community management, including proven experience with Reels, Stories, and TikTok.
Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their algorithms.
Ability to work independently and as part of a team.
If you are excited about this opportunity and meet the qualifications, please send your resume cover letter to erecruit@sarovahotels.com by Friday, 29th November 2024.
Apply via :
erecruit@sarovahotels.com
