Girl Effect is a non-profit working with girls to change their lives, empowering them to navigate the pivotal time of adolescence, so they are enabled to live a healthy life, participate in school, and prepare for their future financially. They inspire and equip girls with information and support… read more, to help them see a different future for themselves, make impactful decisions in their lives, and drive greater demand for the opportunities and services available to them. Girl Effect works on the deep-seated psychological drivers that influence adolescent girls decision-making, building their intrinsic motivation to act, to achieve sustainable behaviour change. Girl Effect is able to reach millions of girls, in more than 50 countries, by delivering their work via the technology girls use everyday, including mobile phones, TV and radio as well as pioneering developments in artificial intelligence, Interactive Voice Response (IVR), chatbot and mobile technology to find innovative ways to reach and engage girls more personally, at scale, and cost effectively. Girl effect works across the world in places where girls are marginalised and vulnerable, including Malawi, Ethiopia, Rwanda, Nigeria, Indonesia, Tanzania and India.