MAIN JOB PURPOSE:The Assistant Media Manager assumes ultimately, responsibility for the development and execution of the Media strategies within East Africa and in the context of all Unilever’s categories. The role includes active leadership, dynamic management and operational involvement in the Media value chain and acting as a strategic business partner to various senior stakeholders.JOB SUMMARY
Develop and execute an environment-relevant Media strategy in specified market/s that actively helps deliver on the country and category ambitions and objectives.
Manage and oversee day-to-day and operational relationships with our Media agency and Digital agency partners as well as Media Owners and Publishers where required.
Act and be regarded as the ‘Subject Matter Expert’ and ‘Trusted Advisor’ working closely and in ongoing consultation with various country and category marketing teams as well as regional and global media teams; and organisational leadership.
Consistently drive the development and execution of channel ideas, furthering brand engagement with consumers in highly relevant, effective, cost-effective ways.
Actively engage, lead and leverage our internal and external partners and stakeholders to foster a culture of agility and hyper-responsiveness in developing media/channel strategies that deliver brand, category and business growth.
Support development of brand engagement ideas, specifically provide and use local country consumer / media insights. Integrate and execute these brand ideas across communication platforms.
Lead our ongoing focus on delivering Effectiveness and Efficiency by consistently evaluating / measuring the effectiveness of media investment and optimising the brand communication / engagement / conversation based on insights from data analytics, with an emphasis on “real time” campaign management.
KEY REQUIREMENTS
Relevant Tertiary Qualification, i.e. Bachelors’ Degree
3 – 5 years of relevant experience (Media Agency or Marketing role in a Medium to Large corporate environment)
A strong technical understanding of Media Strategy, Planning and Buying Processes (Traditional Media specifically. Digital Media planning and execution experience is advantageous)
Digital Media and Marketing Understanding and Capability
Media Value Chain Management
Budget-setting and management (including ‘trade-offs’, ‘sacrifices’ and consequence analysis and ‘alternatives-design’)
Deep Brand and Consumer understanding
Data interpretation leading to actionable insights
Stakeholder management and consultation (internal / external & at all levels)
