We are seeking a highly motivated professional to join our team in the capacity of [Job Title]. The successful candidate will be responsible for [primary responsibility], in addition to collaborating with cross-functional teams to [secondary responsibility]. Key duties include [specific responsibility], [specific responsibility], and [specific responsibility]. Ideal applicants must possess [required skill/experience], [required skill/experience], and [required skill/experience], along with proficiency in [tool/software]. The role demands strong problem-solving abilities, exceptional communication skills, and the capacity to work both independently and within a team. [Company Name] offers a competitive salary, comprehensive benefits, and opportunities for professional growth in a dynamic work environment.
The Customer Value Management team drives growth through a data-centric methodology, harnessing cutting-edge analytics, machine learning, and lifecycle strategies to gain deeper insights into customer behavior and execute targeted interventions at the optimal moment. These efforts are designed to enhance retention, boost engagement, and maximize lifetime value for customers.
What we’re looking for
In alignment with our current operational requirements, we seek an individual who fulfills the specified criteria outlined below.
This position, which reports directly to the Lead Customer Value Management – Fixed, is tasked with developing and executing the CVM Base management strategy for Home Fixed, with the primary goal of securing industry leadership in average revenue per user (ARPU), churn reduction, and prepaid value market dominance. The role demands proactive planning and implementation of below-the-line (BTL) consumer campaigns designed to foster customer spend loyalty, minimize churn, extend customer lifetime value, and maximize profitability. Additionally, the individual must ensure the attainment of key performance indicators (KPIs) and targets related to revenue, profitability, and value share within the prepaid segment.
We are seeking a dedicated professional to oversee project execution, ensuring timely delivery while maintaining high standards of quality. The role involves coordinating cross-functional teams, managing stakeholder communications, and resolving operational challenges to drive project success. Additionally, you will be responsible for monitoring budgets, tracking progress against milestones, and implementing corrective actions when necessary. Strong leadership, problem-solving skills, and the ability to adapt to dynamic environments are essential for this position. Familiarity with industry-specific tools and methodologies, along with a commitment to continuous improvement, will be key to your success in this role.
Develops and establishes the foundational management strategy, encompassing retention policies, while ensuring cohesive cross-functional alignment throughout the organization.
Drives the commercial value of the customer base through strategic retention, loyalty enhancement, cross-selling, up-selling, and migration of customer value.
Overseeing the strategic coordination of contact planning, both outbound and inbound, across diverse offers, channels, and customer lifecycle stages.
Oversees the full deployment of a real-time campaign management system, while simultaneously developing and sustaining decisioning logic to optimize performance.
Develops foundational offers and contributes input to the design of propositions.
Develops strategic customer insights through comprehensive data analysis, uncovering innovative avenues for revenue expansion.
Oversees the generation of regular reports and analytics to facilitate informed decision-making processes.
Collaborates with diverse cross-functional teams, external vendors, and the Build team to evaluate and implement new tools or enhancements to existing solutions that align with emerging requirements.
Leads innovative initiatives within the analytics domain, including Big Data, Social Network Analysis, Touch Point optimization, and Customer segmentation strategies.
Maintains uniform customer experience standards across all products, services, channels, and touchpoints.
Analyzes and projects the effects of product and service quality on company-wide initiatives, ensuring adherence to established service quality and end-user experience benchmarks.
Base management involves overseeing the customer base, including communication, engagement, and commercial KPIs for prepaid segments, while developing targeted marketing programs and tailored propositions.
Enhance customer value by optimizing business efficiency and effectiveness throughout the marketing organization.
Key insights regarding activity analysis, cluster detection, uptake and usage predictions, campaign effectiveness, and other critical findings are communicated consistently.
Monitor market trends and developments, gathering critical customer and competitor intelligence through comprehensive market research and data analysis.
Key metrics will be utilized to assess performance, including quantifiable targets such as revenue growth, customer acquisition rates, project completion timelines, and operational efficiency benchmarks. These indicators will serve as the foundation for evaluating success, ensuring alignment with organizational objectives and driving continuous improvement across key business functions.
Responsible for driving essential base management KPIs, including active and charged metrics, ensuring strategic objectives are met with precision and efficiency.
We are seeking a results-driven professional to oversee revenue generation and drive Average Revenue Per User (APR) growth. The ideal candidate will develop and execute strategies to optimize revenue streams, analyze market trends, and identify opportunities for upselling and cross-selling. Experience in revenue forecasting, financial modeling, and performance tracking is required, along with a strong understanding of pricing strategies and customer segmentation. Responsibilities include collaborating with cross-functional teams to implement revenue initiatives, monitoring KPIs, and presenting actionable insights to senior leadership. Proficiency in data analysis tools and a track record of achieving revenue targets are essential.
Active days, DOUs
The position requires a thorough understanding of dormancy metrics and customer churn analysis. Key responsibilities include monitoring and evaluating dormancy levels, analyzing churn patterns, and identifying trends to mitigate customer attrition. Proficiency in data interpretation and reporting is essential for developing strategies to enhance customer retention. Additionally, the role demands collaboration with cross-functional teams to implement targeted interventions based on churn insights.
Integrating a percentage-based metric, such as the integrated Rev, into financial evaluations enhances decision-making processes by providing a consolidated view of revenue performance. Proficiency in this metric is essential for assessing overall financial health and identifying growth opportunities. Candidates must demonstrate the ability to analyze complex financial data, interpret integrated Rev trends, and communicate insights effectively to stakeholders. Strong analytical skills, attention to detail, and expertise in financial modeling are critical for accurately calculating and benchmarking this metric against industry standards.
A Bachelor’s degree in Computer Science, Information Technology, or a closely related field is required, along with at least three years of hands-on experience in software development, system administration, or a comparable technical role. Proficiency in programming languages such as Python, Java, or C++ is essential, alongside expertise in database management systems and cloud computing platforms like AWS or Azure. Strong problem-solving abilities and the capacity to collaborate effectively within cross-functional teams are also necessary, along with exceptional written and verbal communication skills to articulate technical concepts clearly to diverse stakeholders.
Professional qualifications or technical expertise are essential requirements for this position.
A bachelor’s degree in business administration, data sciences, or analytics and business intelligence is required.
Highly valued are certifications or qualifications in marketing or related fields, though not mandatory. Candidates possessing industry-recognized credentials or equivalent expertise are strongly encouraged to apply.
With a proven track record spanning at least five years in a comparable capacity within a leading global operator, candidates should possess extensive expertise in Marketing, Product Management, and Customer Value Management/Usage and Retention.
Strong analytical capabilities are essential for converting customer data into meaningful, actionable insights that drive tangible business value.
With extensive experience in the telecommunications sector and related services, you bring a deep understanding of product lifecycle management to the table.
A solid understanding of platforms, billing systems, and CVM engines is required.
Qualifications
BA/BSc/HND , Professional Certificate
