Nkemi Consulting is a specialist marketing consultancy that provides value addition through strategic marketing for companies across Africa. We pride ourselves in working closely with our clients to identify and understand their business strategy in order to build strategies and plans that are ro… read moreoted in delivering on the bottom line. Our practice is divided into two units: B2C (Insight led marketing) and B2B (Revenue driven marketing) Why insight led marketing? Businesses have a large amount of data they collect everyday as they offer products and services to customers or that they gather through qualitative and quantitative research. At Nkemi, our consumer marketing is driven by insights that are generated through collaborative engagement with the client and through mining of this data. The insights must be useful in shifting understanding of the business issue/problem. It’s this new understanding that enables fresh thinking that leads to decision and action.