Position scope: The successful candidate will be responsible for development and roll out Agribusiness products, co-ordinate the delivery of Agribusiness partnerships and Value Chain propositions within National bank, through the development and commercialisation of specialist agribusiness products. 
Key Responsibilities
Develop and execute an annual product operating plan in conjunction with the Business Development Managers, Value chain Managers and Relationship Managers
Drive increased growth in revenue through new product development, enhancements and process improvements.
Develop, implement and deliver Agribusiness strategy and annual plans across business to build an asset portfolio and liabilities as per agreed Agribusiness targets.
Grow and Maintain market share in the Agribusiness Banking segment through innovative product development of the Agribusiness products and solutions.
Refine existing MIS to the right level of granularity to manage product and business performance.
Deliver increased product revenue by ensuring correct positioning in the market, appropriate pricing, campaign management, collaterals, internal and external training and governance.
Ensure that products meet product performance criteria e.g. return on equity, impairment targets, collection ratios, etc..
Develop and implement a one year operational roadmap for Agribusiness which includes a competitor analysis, customer segmentation, value proposition and product development to drive revenue goals for the business.
Obtain investment from appropriate bodies by identifying opportunities aligned to business strategy for revenue generation and develop business cases to deliver an attractive return on investment (ROI) for Agribusiness
ï‚·Determine and drive pricing and monitor tariff levels on Agribusiness banking products
Monitor, understand and highlight competitor activity and customer trends that affect Agribusiness banking
Monitor and track Agribusiness customer recruitment and attrition rates, and implement counteractive measures when required
Ensure preparation and comprehensive communication, training and support to retail division on Agribusiness banking products/ services, brand and promotional campaigns.
Skills & Experience
University degree in Agricultural Economics, Marketing or Business Administration, or related field.
Master’s degree in Agricultural Economics, Marketing or Business Administration, or related field.
Certification in Agribusiness finance
Five (5) years experience in banking, Agribusiness value chain and Partnership management, of which three (3) years must be Product Management
Familiarity with commonly used tools for market analysis and program design such as sub-sector analysis, gross margin analysis and business planning.
Demonstrated capacity to work with private sector players (financial institutions, exporters, buyers, traders, transporters, input suppliers or processors).
Experience with externally funded development programmes would be desirable.
Experience in dealing with local interlocutors (local NGOs, government ministries).

Apply via :

Recruitment@nationalbank.co.ke