Job Purpose
Main link between business outcomes and technological input to create a seamless customer experience where the enterprise customer interacts with the bank through alternate channels, generating revenue through acquisition, better retention and utilization including cross-selling and up-selling in line with the Bank, PBB and Digital Strategy
Key Responsibilities/Accountabilities
Channels performance and growth – acquisition & utilization to achieve ‘best in class’ profitability
Identification of new revenue streams and solutions
Effective channel pricing
Interface with key stakeholders including Information Technology, Operations, Training, Distribution and Marketing to ensure business objectives are met
Plan and coordinate marketing and promotional initiatives in liaison with Marketing Department for the acquisition of new business (conceptualization and management of channel campaigns)
Ongoing Channel management and maintenance
Monitoring and understanding of competitive environment and trends
Effective MI analysis for executive decision making to achieve business objectives
Maximize channel efficiency to deliver services to customers at a profitable cost
Continuous review of channels to ensure that they are aligned to the target market and support business goals
Review of channels customer experience to ensure that it aligns with Customer Value Proposition and customer promise of the target market
Deep understanding of the channels continuum across segments – entry services/ channels, core products, secondary/cross sell products, service/ channel migration
Understanding of how to combine individual channels & products to create holistic offerings for customers
Responsible for staff training on digital channels
Lead and upskill a highly motivated team to achieve business goals
Grow the team by facilitating implementation of agreed PDP plans
Responsible for the implementation and adoption (within Branch, Department or Section) of all Compliance, Anti-Money Laundering and Sanctions related requirements contained in policies, procedures and processes.
This includes the consideration and approval of PEP on-boarding and continued business engagement in instances where no adverse information is available
Any other duties as agreed with management
3rd party vendor Alliance management
Preferred Qualification And Experience
Relevant Business Degree from recognised University
Preferably a post graduate degree
Experience
A sound understanding of the financial industry and money markets
Minimum three years’ experience in a management position within the banking industry preferably channel/ product management
Experience in the development of strategic and tactical digital channels plans
Experience in digital channels design and development
Experience in digital channels marketing
Experience in channels management
Special Skills And Competencies
Knowledge/Technical Skills/Expertise
Strong analytical and planning skills
Numerate, with the ability to do financial modelling
Sound knowledge of economics and finance
Project management skills
Computer literate (MS Office and specifically Excel)
Interpersonal competencies
Good verbal and written communication skills
Able to build relationships and create a network
Communicates recommendations in a persuasive manner
Intellect
Have a conceptual understanding of channel strategy
Support development of solutions that have a short to medium term horizon
Grasp the fluid market needs and adjust accordingly
Attention to detail
Ability to manage multiple channels
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