The Sales Manager leads the B2B Sales team in the highly competitive and unregulated market in Kenya.Role objective is to maintain, develop and grow business, deliver the expected volume, margin, cost, and debt results, while at the same time ensuring high levels of customer satisfaction, and motivation of the sales team.
B2B Sales Manager Job Responsibilities
Sales / Business/ Customer
Deliver both financial (margin/cost/Ebitda) and non-financial. (volume/debt/business growth) targets through disciplined and effective implementation of functional business plans.
Be team lead for national / key accounts and for significant tenders in the various business lines (fuel, aviation etc.).
Comply with standard offer book, while managing credit in line with the company credit policy and manual of authorities.
Interface with supply and finance to provide accurate business forecasts and performance review.
Lead the annual business planning process for B2B Fuel and Lubricants segments.
Support LPG team to implement effective Route-to-Market channel management for packed gas in Western
Kenya in order to grow Afrigas penetration and market share.
Drive the implementation of earmarked marketing propositions & promotions, with support from Marketing Team.
Consolidate Market Analysis and develop framework for appropriate responses to retain / grown Company business. Identify business opportunities through market intelligence / participation in relevant industry and customer events, and from other contacts.
People
Manage B2B Sales team’s performance, career and talent development, including retention.
Ensure that all available sales tools and processes are effectively used and reviewed.
Lead team competency training and development, including ongoing coaching.
Qualifications for the B2B Sales Manager Job
Bachelor’s degree in relevant field (Sales, Marketing, Engineering) with at least 7 years work experience in Sales.
Previous hands-on experience in selling & negotiation, marketing strategy, customer relationship management, and managing a team is necessary.
Proven problem solving, interpersonal and communication skills.

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