The incumbent will play a key role in AWF’s digital marketing efforts focusing on creating, editing and optimizing compelling content to ensure the breadth of our work is communicated across AWF’s websites, blogs and marketing campaign. This position will be based in Nairobi, Kenya and report to Digital Marketing Manager.
Digital Content Officer Job Responsibilities
Plan and maintain editorial calendar to ensure coverage of new programs and projects — and consistent updates to existing content across AWF’s websites.
Liaise with field and program staff, ensuring AWF’s websites and other digital properties reflect key program efforts and impacts in real-time.
Conceptualize, research and write interesting content, maintaining a strong brand voice and ensuring AWF upholds its reputation as the authority on African conservation
Collaborate cross-organizationally to create and maintain web content that serves the needs of various business units.
Work with closely with Digital Marketing Manager to build and implement AWF’s digital content strategy across websites, blogs, social media and other channels as needed.
Review, edit and optimize articles, news stories and other content submitted by the organization’s stakeholders with a keen eye for SEO best practices and editorial guidelines.
Collaborate with staff to regularly produce articles by a variety of authors, providing guidance on topics and best practices.
Develop digital content for partner sites and co-marketing endeavors.
Identify key trends and topics, test content performance and report on key metrics.
Coordinate with internal and external teams to ensure all of AWF’s digital content adheres to best practices, SEO and key messages.
Identify and build relationships with new and established online publishing and content platforms to place AWF’s content on external sites and build quality links.
Work with Digital Design and Development Specialist to create complimentary digital assets as needed.
Keep their finger on the pulse of new content and digital trends and platforms. Develop content for new channels and platforms, as needed.
Qualifications for the Digital Content Officer Job
Bachelor’s degree with 3+ year(s) of experience
Excellent writing and editing skills, with the ability to draft copy quickly for a variety of audiences
Audience-first mindset and the ability to ensure we live out our brand promise and communicate our work consistently across channels
Basic HTML experience
Experience with CMS platforms
Understanding of basic SEO principles and best practices
Strong research skills and ability to translate complex ideas and issues into easily understood messages
Experience working the Adobe Creative Suite not required, but a plus
Ability to manage multiple projects while adhering to deadlines
Keen interest or experience in Africa’s wildlife/land/people preferred, but not required
 
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Use the link(s) below to apply on company website.  Please send a cover letter, your detailed CV as a single PDF document indicating daytime telephone numbers, address and names of three referees with the Job Title in the subject line.Only shortlisted candidates shall be contacted.Closing date is August 30, 2017

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