Detailed Responsibilities
Market development strategy
Seek to understand the potential new markets to which Envirofit could penetrate; and existing markets it could expand into
Define effective go-to-market strategies within the assigned territories
Define forecasts, plans and budgets in line with the defined go-to-market strategies
Critically evaluate and rank leads; to focus on those with high potential of closing
Market development execution
Build strong a distribution network by appointing, training and guiding robust distributors within the assigned territories
Execute market development strategies in line with the organisation’s capacity to deliver
Manage the performance of the distributors in line with agreed KPIs, i.e. sales and market expansion targets
Drive profitability by achieving rolling bi-annual targets
Collaborate
Align and define a joint go-to-market strategies with distributors based on their business models
Set-up distributors for success, i.e. provide marketing material, help recruit and train staff, attend conferences and trade shows they organised/are participating in, etc.
Attend major trade shows to understand the market better and obtain consumer feedback on the product
Collaborate and manage relationships with internal and external key stakeholders
Does this sound like you?
Aligned to Envirofit’s company mission
Have a minimum of 10 years experience designing and executing sales and marketing initiatives in rural and semi-urban environments
Minimum of 5 years experience identifying, appointing and managing distributors outside Kenya
Proven experience in the rapid distribution and sale of push products, e.g. renewable energy
Have a bachelor’s degree
Have an appreciation for a start-up environment and ‘roll-up your sleeves’ attitude
Have strong project management, negotiation and interpersonal skills
A critical thinker, curious, persistent, challenges boundaries and delivery focussed
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