Duma Works is recruiting a Marketing Officer for Watervale Investments- Moko Furniture.
About Moko
Innovation, creativity, collaboration and care lead everything we do at Moko. An idea that comes from a team member can turn into a product or an activation that will delight our customers. It is with this innovative and collaborative spirit that we are starting to revolutionize the Kenyan home one piece of furniture after the other.
The Napstar in action
Moko’s goal is to change the way people experience their everyday home. We have recently launch our line of mattresses and are soon launching our first sofa collection. We’re looking for a young individual who will introduce our customers to the Moko’s Dream world while supporting the market research
The ideal Napstar Officer is an analytical person who has a passion for engaging customers and tell the Moko story. They are self-motivated and keen to learn on the job. They enjoy taking on a variety of tasks from running marketing activation in a sleeping station to running market research surveys and they strive to achieve the best possible outcome.
Responsibilities
Run Marketing Activities
Plan and execute marketing activation activities in malls and other locations for Moko’s mattresses ensuring that KPIs set are met
Train and manage Moko Brand Ambassadors to animate the marketing activation in line with the brand spirit
Keep an up to date record of leads and customers generated by each marketing activation and ensure that Brand Ambassadors complete all their reports on time
Propose new ideas about ways to engage our customer with our brand and suggest improvements about marketing activation activities
Support digital marketing team to generate and gather content for marketing and social media campaigns
Offer Customer Care for our Customers
Follow up on leads to coordinate when orders can be placed and mattresses delivered
Coordinate with the “Dreamliner” delivery team to arrange home deliveries to customers
Ensure that payments are collected and logged in our system
Assist customers in case of queries such as replacement of the product or assistance with product guarantee
Support Market Research
Conduct market research and customers’ insights collections (both online and offline) through surveys or 1:1 interviews
Arrange for focus group discussions and 1:1 interviews as requested by the Brand Operation Manager and Head of Branding
Summarize data collected from market research and offer recommendations
Collect testimonials from customers and provide any insightful feedback to management to develop our products and our brand
Qualifications
A preference for 1-2 years’ experience in a role with sales or customer relations responsibilities
Previous marketing experience is a plus, but not a requirement
Extremely strong interpersonal skills and success developing productive professional relationships
An enthusiastic individual with outstanding problem solving skills to assist customers in their purchase and after sales journey
Strong analytical skills and attention to detail—ability to analyze data and proactively identify and address issues with customer accounts
An initiative taker who enjoys working independently once you receive clear directions from the manager
Proficient with Microsoft Word and Excel
Eager to join a young, quickly-growing organization and team
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