Job description
1. Define and drive marketing strategy for different OPCO’s
Develop marketing strategy for the country to ensure superior visibility and superior customer intimacy of the brand compared to competition, in conjunction with the Chief Operating Officer/MD, Marketing Director and Group Chief Marketing Officer.
Review market research to determine opportunities that exist and ways to capitalize on them
2. Improve Airtel’s CMS in different OPCO’s
Develop and implement acquisition strategies for the various sales verticals across Retail and Corporate businesses which will ensure an increase in share of quality Gross adds across the various geographies within the Country
Prevent churn of existing customer base – Actively manage Churn to less than the benchmark % depending on the market position of the country and deliver customer retention programmes that will ensure increase in customer net additions.
Constantly monitor all indices to ensure performance against set target while ensuring remedial action for all under-performing initiatives.
3. Improve Airtel’s relative position in different OPCO’s (Revenue Market Share).
Monitor relative performance of Airtel against its competitors on a periodic basis using RMS data.
Devise strategy to gain higher share of incremental RMS to improve Company’s overall RMS.
Identify opportunities and develop roadmap for maximizing revenue from all revenue streams – voice, data and other non-voice Revenue buckets.
Create a segmented strategy for customer acquisition and prepare a roadmap for implementing the same
Derive synergies across customer segments for overall revenue enhancement – drive cross-pollination across several sales channels and customer segments
4. Price and Effective realization management
Optical Elasticity balancing to ensure positive revenue growth
Ensure Market Relevance through Marked to Market Competition benchmarking.
Governance of customer rate and data realization.

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