As a Consumer & Market Researcher at P&G you work closely with product development; brand managers and sales managers looking for opportunities to maximize growth based upon your knowledge of the market and its consumers, giving valued involvement at a strategic level. The Associate Manager develops and applies innovative research approaches and analyses to gain a thorough understanding of the market, its opportunities and its consumers.
Key Responsibilities
Lead all market research and consumer understanding work for the Kenyan market; representing the voice of the consumer,
Liaise with Brand and Sales teams to ensure relevant market/consumer insights are included as part of business plans,
Develop a strong understanding of market dynamics and the economy to guide corporate and brand specific choices for the Kenyan business,
Partner with regional Consumer and Market Knowledge teams to ensure adequate support is provided to the Kenyan business from the region.
Qualifications
Bachelors Degree or equivalent
3-5 years of relevant experience in the area of Consumer and Market research (Agency experience a plus)
Strong communication and negotiation skills, and command over handling large amounts of data, converting insights to action
Experience of designing and executing market/consumer/customer researches

Apply via :

jobs.pgcareers.com