Description
The Sales and Marketing Manager will lead the strategic development and implementation of a Go-To-Market (GTM) strategy aligned with the overall growth strategy of the company. The role is crucial for strengthening brand equity and market presence across the country through effective team-building, continuous market analysis, and customer-focused strategies. The candidate will ensure that the company meets its growth targets by driving sales, fostering client relationships, and building a strong, cohesive team capable of exceeding expectations in a competitive landscape.
Requirements
Education:Bachelor’s degree in Business, Marketing, or related field; Master’s degree preferred.
Experience: Minimum of 10 years in sales and marketing roles, with at least 5 years in a senior management capacity within the Oil & Gas or FMCG sector.
Skills: Demonstrable experience in strategic planning, GTM strategy development, team management, and brand management.
Travel: Ability to spend 60% of work time in the field, managing nationwide operations.
Responsibilities
Strategic Planning and Go-To-Market Strategy
Develop, implement, and refine the GTM strategy to support the company’s growth objectives, focusing on increased market share and enhanced brand equity.
Conduct continuous market analysis to identify growth opportunities, customer needs, and competitor activity, adjusting strategies to maintain competitiveness.
Collaborate with the Managing Director and senior leadership to ensure the GTM strategy aligns with broader company goals and enhances the company’s long-term positioning.
Sales Leadership and Revenue Growth
Drive revenue growth through the strategic management of sales initiatives, actively pursuing new business opportunities, and overseeing key account management.
Implement performance targets and monitor sales metrics to ensure the team meets or exceeds goals, optimizing sales tactics based on performance data.
Lead change and innovation efforts, identifying and implementing sales technologies and processes that streamline operations and enhance customer engagement.
Team Building and Development
Build, develop, and mentor a high-performing sales and marketing team of 14 direct reports, ensuring effective talent management, succession planning, and skill development.
Foster a culture of accountability, collaboration, and continuous improvement within the team, promoting teamwork and cooperation to achieve shared objectives.
Actively engage in team training, providing guidance on best practices and maintaining a robust feedback loop to support employee growth and performance.
Brand Equity and Customer Focus
Strengthen brand positioning and customer loyalty by delivering a consistent, customer-centered approach across all channels.
Act as a brand ambassador, reinforcing brand messaging, customer experience, and quality standards to enhance the company’s reputation and increase market visibility.
Implement customer feedback systems and continuously improve customer service initiatives to address evolving market demands.
Communication and Stakeholder Engagement
Act as a communication bridge between company leadership and field teams, maintaining transparency and ensuring alignment with corporate goals.
Establish feedback loops to report insights, performance updates, and strategic recommendations to the Managing Director and senior management.
Cultivate strong relationships with internal and external stakeholders, including partners, suppliers, and key customers, to drive collaboration and support growth objectives.
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