Tasks & Responsibilities
Develop, implement, and manage Google Ads campaigns across Search, Display, and YouTube to achieve company objectives
Conduct thorough keyword research to inform campaign targeting, optimize ad groups, and identify new growth opportunities
Write, test, and optimize ad copy to maximize CTR (click-through rate) and conversion rates
Set up and monitor audience segmentation and targeting, leveraging custom audiences and retargeting strategies for improved relevance and engagement
Perform ongoing campaign analysis, including tracking KPIs, preparing reports, and providing actionable insights
Conduct A/B tests on ad creatives, targeting options, and bidding strategies to enhance campaign performance
Collaborate with the marketing and analytics teams to align campaigns with broader marketing initiatives and ensure consistency in messaging
Stay up-to-date with the latest Google Ads features, industry trends, and best practices to continuously improve our advertising approach
Requirements
3+ years of experience managing Google Ads campaigns across Search, Display, and YouTube, with proven success in scaling campaigns and improving ROI.
Proven track record of managing monthly ad budgets of $20,000+ with a clear ability to optimize spending and maximize return on ad spend (ROAS).
Expert proficiency in Google Ads tools, including Google Keyword Planner, Display Planner, and Google Ads Editor.
Advanced skills in keyword research and ad group optimization, with hands-on experience creating high-performing keyword strategies and identifying profitable long-tail keywords.
Strong copywriting skills for Google Ads, with experience in crafting compelling ad text that improves click-through rates (CTR) and conversions.
Experience in A/B testing ad copy, creative, and targeting options to enhance performance, with data-driven decisions based on split-test results.
Ability to set up and analyze conversion tracking through Google Analytics, Google Tag Manager, and Google Ads to measure campaign success and make data-informed adjustments.
Advanced understanding of audience segmentation, including custom audiences, lookalike audiences, and retargeting techniques for improved engagement and relevance.
Proficiency with Google Analytics and Google Data Studio for creating comprehensive campaign reports and dashboards that showcase key metrics and actionable insights.
Familiarity with automated bidding strategies and manual bid adjustments for optimizing campaign performance based on goals, whether it’s CPA (Cost Per Acquisition) or ROAS.
Experience in integrating Google Ads campaigns with broader marketing strategies, ensuring alignment with branding and messaging across channels.
Benefits
Work on a platform contributing to real-world environmental impact
Collaborative, mission-driven team with opportunities for growth
Flexible working environment, with options for remote work
Competitive salary and benefits package
Apply via :
jobs.workable.com
