Our client, a consultancy firm handling tech, product development and digital marketing seeks to recruit a Digital Marketing Specialist. The Job holder will be responsible for developing and implementing successful digital marketing strategies to promote business and drive lead generation.
Responsibilities:
Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
Qualifications:
Bachelor’s degree in Marketing, Communications or related field
Proven experience in digital marketing and extensive experience in managing in-house digital performance marketing at technology companies
Highly proficient in using digital ads platforms such as Google Ads, Twitter Ads
Experience managing Ad Networks for acquisition campaigns.
Familiarity with content generation including copywriting
Experience working with E-commerce platforms will be an added advantage.
Expertise handling performance marketing deliverables for social media
The individual also needs to be good with PPC ads; know how to target the right ads
Ability to manage an ads budget.
Creative thinker
Willingness to learn
Self starter and self managing
Excellent communication skills and ability to work effectively in a collaborative team environment
Interested candidates should submit their detailed CVs to recruitment@bollard.co.ke indicating ‘Digital Marketing Specialist’ as the subject line.Only shortlisted candidates will be contacted.
Apply via :
recruitment@bollard.co.ke