Primary Responsibilities
Overview
Lead content development across departments
Support Antara’s clinical team by creating content that communicates often complex health-related priorities with clear, engaging, and tailored content that facilitates key outcomes
Collaborate with User Research teams to better understand our audience and develop content that delivers desired outcomes
Content Strategy and Development
Design lifecycle campaigns for members that broadly drive Antara business objectives
Define audience segmentation that most effectively drives the desired outcome
Perform persona mapping that groups members in ways that enables targeting of messaging
Craft appropriate and motivating calls to action
Team Leadership and Collaboration
Oversee the Social Media Manager, ensuring alignment with overall content strategy
Foster collaboration between Product, Care, Customer Operations, and Communications teams to create cohesive messaging
Facilitate communication between clinical teams and members, ensuring complex information is translated into accessible content
User Research and Communications
Act as a bridge between clinical expertise and member communication
Work closely with User Research to gain insights into member behavior and preferences, applying these findings to content strategy
Required Skills and Qualifications
7+ years of experience in content strategy, preferably in healthcare or a related industry
Proven track record of developing and executing successful content strategies
Excellent written and verbal communication skills
Strong project management skills and ability to handle multiple priorities
Collaborative mindset with excellent interpersonal skills
Passion for improving healthcare outcomes through effective communication
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