DUTIES AND RESPONSIBILITIES
Sales Management:
Develop and implement strategic sales plans to achieve monthly sales targets for the team and individual members.
Ensure effective distribution of alcoholic products to supermarkets, hypermarkets, and fueling stations.
Account Management:
Develop and maintain strong relationships with key supermarket accounts to maximize sales opportunities.
Serve as the primary point of contact for assigned accounts, addressing inquiries and resolving issues promptly.
Product Knowledge Development:
Develop a deep understanding of the company’s product offerings and effectively communicate their benefits to team members and clients.
Product Listing and Launching:
Strategically identify and secure product listings in supermarkets, ensuring optimal shelf placement and visibility.
Plan and execute product launches, coordinating with marketing and promotions teams to create impactful campaigns.
Supermarket Engagement:
Maintain strong relationships with key supermarket accounts, conducting daily visits to monitor stock levels, order placements, and the performance of sales reps and merchandisers.
Ensure sufficient stock is available on shelves and that orders are placed on time.
Sales Strategy Development:
Analyze market trends, competitor activity, and customer feedback to inform sales strategies and identify growth opportunities.
Set monthly and quarterly sales targets in collaboration with the management team and develop actionable plans to achieve them.
Team Supervision:
Lead, motivate, and supervise a team of merchandisers and promoters to ensure effective execution of brand strategies at the store level.
Conduct regular performance reviews and provide training to enhance team capabilities and performance.
Reporting and Analytics:
Prepare detailed sales reports and forecasts, providing insights into account performance and market dynamics.
Utilize data to drive decision-making and adjust strategies as necessary.
Collaboration:
Work closely with marketing and product development teams to align on brand messaging and promotional strategies.
Liaise with logistics and supply chain teams to ensure timely delivery of products and adequate stock levels at retail locations.
KEY REQUIREMENT SKILLS AND QUALIFICATION
Must have 5 to 10 years of experience in sales within the alcoholic beverage industry.
Extensive knowledge of wines and spirits and experience with listing products in supermarkets.
Proven experience in launching new brands and promoting them effectively.
Strong ability to manage and lead a team of sales professionals.
Excellent communication, negotiation, and interpersonal skills.
Strong analytical skills to assess market trends and performance data.
Proficient in Microsoft Word, Excel, and Outlook.
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Apply via :
recruitment@britesmanagement.com