Reports To: Ass. Marketing Manager
Job Overview: The marketing officer will be key in assisting the marketing department achieve the strategic goals set out. S/he will be responsible for ensuring actualisation of marketing strategy and creating supporting systems to allow sales targets are achieved.
Core Responsibilities: In charge of coordinating all campaigns for the department ensuring execution of the projects on-ground and provides reports of success and improvement points.
Key Responsibilities
Working directly with assistant marketing manager to implement marketing strategy
Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
Discovery of strategic sales opportunities through cross function collaboration with various departments including Purchasing, Operations etc.
Ensuring earmarked business opportunities are actualised
Monitoring team’s performance and motivating them to reach targets.
Keeping up to date with industry products and competitors.
Partner with the assistant marketing manager to create marketing strategies and programs to drive traffic and create brand awareness.
Manage monthly/ seasonal creative and content updates for the brands’, websites and sub-websites, digital and social media.
Stay on top of local competitors and buzz in the marketplace.
Manage all aspects of seasonal campaigns for successful implementation.
Develop budgets, and providing summaries of campaign performance
Proofread artworks from the advertising agency to ensure accurate and high-quality work.
Qualifications and Core Competences:
A degree in marketing or related with years’ experience.
Judgement and Decision Making – Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Integrity – being honest and ethical.
Initiative – a willingness to take on responsibilities and challenges.
Leadership – a willingness to lead, take charge, and offer opinions and direction.
Achievement/Effort – establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Dependability – being reliable, responsible, and dependable, and fulfilling obligations.
Social Orientation – preferring to work with others rather than alone, and being personally connected with others on the job.
Attention to Detail – being careful about detail and thorough in completing work tasks.
Experience managing multiple priorities, while working under multiple, strict deadlines.
Demonstrated experience working with vendors, agencies and clients.
Ability to work well under pressure and execute on aggressive deadlines.
Ability to multi-task, driven to succeed in a fast paced atmosphere.
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