JOB OBJECTIVE/PURPOSE
To enhance growth of the products and services through marketing.
KEY RESPONSIBILITIES
Speak with social workers and discharge planners to establish referral sources.
Analyze the potential of the company’s service area to determine target markets, visitors, doctor’s offices, hospital discharge desks, assisted Living facilities and other possible sources of referrals to present Agency credentials and obtain patient referrals
Attend education seminars with an intention to market Avenue Homecare Trainings, Homebased Nursing and Equipment sale/Lease.
Perform community liaison activities with referral sources such as hospitals, home healthcare, skilled nursing and assisted living facilities
Develop and maintain referral relationships and follow up with client prospects
Manage the profitability of the business
Develop and execute business development and marketing activities
General sales duties including achievements of financial goals and sales quotas
Analyze the potential of the company’s services area to determine target markets
Develops Marketing plan, identifying priorities and sets a reasonable timetable
Implement a marketing plan staying within an established timetable
Reviews and evaluates the analyses and plan on an established basis
Attend and/or completes all mandatory training/in-services as assigned
Submits required personnel file documentation in a timely manner
Maintain professional, supportive and responsive interpersonal communication skills
Introduce new hospital internship partners as well as maintaining the relationship with existing ones
PERSON SPECIFICATION
Bachelor’s degree in business related field or its equivalent.
Minimum of 2 years of working experience, with at least 1 year of which is in a Business Development position or in community outreach.
Homecare Business and administrative work experience strongly preferred
Strong computer and phone skills(Word, Excel, Outlook, Google Workplace etc)
Strong verbal and non-verbal communication skills
Knowledge of Homecare and Retail Pharmacy operations
Positive, outgoing and friendly attitude with ability to talk with community leads/referral partners and work in a team environment
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