Job Purpose
The Social Media Manager will lead the development and execution of social media strategies to enhance the online presence and brand awareness of the company in the real estate sector. This role involves managing and growing multiple social media channels, creating content, monitoring performance, and leading a team of social media and content specialists to engage and drive customer acquisition.
Key Responsibilities
Social Media Strategy and Planning
Develop, implement, and manage comprehensive social media strategies across all platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
Align social media campaigns with overall marketing objectives and real estate sales goals.
Conduct market research and competitor analysis to inform content and engagement tactics.
Team Leadership
Lead, mentor, and supervise a team of social media specialists, content creators, and graphic designers.
Set clear performance goals for the team and monitor KPIs, ensuring continuous improvement in social media engagement and growth.
Organize regular brainstorming and creative meetings to enhance content output.
Content Creation and Curation
Oversee the creation of high-quality, engaging content (posts, images, videos, blogs) that showcases real estate properties, market trends, and company events.
Collaborate with the design and sales teams to ensure content is visually appealing and aligned with brand guidelines.
Ensure content is optimized for SEO and user engagement, and is consistent across all platforms.
Community Management and Engagement
Monitor and respond to customer inquiries and feedback on social media channels in a timely and professional manner.
Build and nurture relationships with followers, real estate influencers, and potential customers.
Utilize social listening tools to track brand sentiment and address any reputational issues.
Campaign Management
Plan and execute paid social media campaigns to promote properties, open houses, and special events.
Track the performance of campaigns using tools such as Facebook Ads Manager, Google Analytics, and others.
Continuously analyze ROI on campaigns and provide actionable insights for optimization.
Performance Monitoring and Reporting
Monitor key social media metrics (followers, engagement, click-through rates, conversions) and produce monthly reports for senior management.
Adjust strategies based on performance data to improve overall reach and engagement.
Trend Analysis and Innovation
Stay up-to-date with social media trends, platform updates, and best practices in the real estate industry.
Experiment with new content formats (e.g., Reels, Stories, 360-degree videos) to keep the company’s social presence innovative and engaging.
Collaboration with Other Teams
Work closely with the sales, marketing, and design teams to align social media efforts with larger marketing and sales goals.
Assist in integrating social media with traditional marketing channels such as email marketing, events, and PR.
Qualifications and Requirements
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
3 years of experience in social media management, preferably within the real estate industry.
Proven experience in managing a team and leading successful social media campaigns.
Expertise in social media management tools and analytics tools.
Excellent communication, writing, and editing skills.
Strong understanding of SEO, social media algorithms, and paid social advertising strategies.
Ability to work under tight deadlines and manage multiple projects simultaneously.
Creative mindset with a passion for social media and innovation in content creation.
Monthly Salary: 30,000 – 40,000
Apply via :
www.linkedin.com
