Key Responsibilities:
Marketing Campaign Development & Execution
Assist in developing and executing marketing campaigns that align with WezaCare’s strategic objectives.
Collaborate with the Media & Communications team to create timelines and measurable objectives. Use analytics tools to monitor performance, making adjustments as needed.
Maintain the content calendar to ensure timely roll-out of campaigns and content.
Content Creation & Management
Create and distribute engaging content, including blog posts, social media posts, newsletters, and brochures.
Collaborate with the graphics and multimedia teams to produce content that aligns with WezaCare’s mission and maintains consistent messaging across platforms.
Social Media Management
Manage WezaCare’s social media accounts, maintaining a consistent posting schedule and voice.
Develop strategies to grow the online presence and increase engagement. Track performance and adjust strategies based on audience insights.
Brand & Reputation Management
Uphold WezaCare’s brand guidelines across all communications and materials.
Develop strategies to enhance brand visibility, especially within the Child Welfare and social impact sectors.
Public Relations & Media Relations
Write press releases and media kits to promote WezaCare’s initiatives.
Build relationships with media contacts to secure coverage.
Coordinate media requests, interviews, and appearances for key WezaCare representatives.
Monitor media coverage and public perception of WezaCare, identifying opportunities to enhance visibility or respond to inquiries.
Event Coordination & Promotion
Plan and promote webinars, workshops, and outreach programs.
Manage event logistics and ensure successful event-related communications before, during, and after the event.
Internal Communications
Support internal communication efforts, developing newsletters and updates to keep staff informed of key initiatives.
Market Research & Reporting
Conduct market research to inform strategies and provide regular reports on marketing performance, offering insights to improve future efforts.
Stay informed of digital marketing trends and industry best practices to keep WezaCare’s strategies current and relevant.
Key Qualifications:
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
Experience: 3-5 years in marketing, communications, or public relations, preferably within social impact, B2B, or nonprofit organizations.
Skills:
Proficiency in social media management, experience with CMS, and familiarity with SEO strategies.
Strong content creation skills (strong writing, editing and storytelling) with experience creating engaging content across multiple platforms
Experience with analytics tools (Google Analytics, social media insights).
Familiarity with design and marketing platforms (Canva, Adobe Creative Suite, MailChimp) is desirable
Excellent time management and ability to manage multiple projects simultaneously, with strong organizational skills.
Excellent verbal and written communication, with the ability to tailor messages, and present ideas clearly to different audiences.
Ability to collaborate across departments and with external partners.
Personal Attributes:
Creative thinker with an eye for detail. Problem-solving skills, adaptable to challenges, highly organized to meet deadlines in a fast-paced environment and passionate about WezaCare’s mission.
Apply via :
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