Job purpose
This main purpose of this role is to assist in creating and implementing marketing and branding strategies that will build the company’s brand and products brands leading to increased awareness, increased market share and generation of leads .
Key responsibilities
Assist in driving and implementing all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and outbound.
Assist in ensuring all marketing goals, campaigns and strategies are aligned with the sales strategy by creating an active sales activation plan through events , promotional activities , liaising with communications officer and the sales team .
Assist in utilization of critical market and competitive research to segment and define target markets refine, and improve the product value proposition and implement the best market penetration strategy
Participate in developing & maintaining long term relationships with built environment consultants to include fundis and industry thought leaders , marketing associations and advisors .
Monitor stock levels of branding & collateral material in liaison with procurement department.
Create an information pool on competitors, industry trends, consumer profiles in the country.
Support the delivery of companywide internal and external activations to grow the brand both within the organization and without, ensure that the marketing objectives branch strategy are implemented
Oversee overall events branding and logistics to ensure the events run seamlessly and in accordance with objectives set.
Assist in ensuring proper branding in line with global brand visual identity guidelines in all customer touchpoints including events, web /digital, showrooms and points of sale.
Assist in brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout the brand campaign period.
Support Space and Style products awareness activity plan , ensure that there is increased product awareness and provide recommendations on improvements based on customer feedback .
Monitor campaign response/measure success of each campaign and make recommendations to immediate supervisor and put into place agreed on follow-up actions.
Actively participate in generating leads from all activities and follow-up. Offer recommendations based on the conversion of leads / feedback from the sales team.
Support the implementation of loyalty program, recruit and manage lifestyle partners .Provide recommendations on lifestyle partners .
Implement and leverage the latest marketing tools and technologies
Establish and maintain relationships with third parties/vendors
Prepare periodic and ad-hoc reports as may be required.
Support the implementation of the CSR (Space and Style Jamii) branding strategy, events, and activity plan.
Contribute to the effective and efficient running of the marketing Branding and communications office as appropriate.
Any other responsibilities that may be assigned to the job holder by the supervisor from time to time.
Working relationships
Internal Relationships:
The Marketing Officer is:
Directly accountable to the Marketing, Branding and Communications Manager.
Required to work with the sales team.
Required to collaborate with other teams
External Relationships:
Service providers
Knowledge, experience and qualifications required
Bachelor’s degree in Marketing, Business Administration, or any other business-related fields.
Minimum of 3 years’ experience in marketing , trade marketing , marketing operations ,branding , sales activations , digital
Competencies
Technical competencies
Ability to apply metrics to measure marketing initiatives’ effectiveness
Sound knowledge of marketing, branding, and advertising best practices.
Ability to identify and interpret consumer and market trend analysis.
Experience in advertising or media
Experience of website and intranet/extranet development and management.
Experience of maintaining and protecting an organisation’s brand in a variety of formats
Experience in planning events.
Ability to originate unique ideas.
Quality orientation.
Knowledge of Digital/Online/Social Media strategy, audience management and analytics.
Behavioral competencies
Strong creative thinking
Personal motivation and drive exhibited through commitment to continuous improvement and achievement of goals.
Exceptional service orientation.
Attention to detail.
Outstanding communication (written and verbal) and interpersonal skills.
Ability to influence, collaborate, deliver and partner at levels in the organization.
Ability to work well with people at all levels.
Superior analytical, evaluative and problem-solving abilities.
Flexibility and adaptability.
Innovative and creative thinking skills.
Open to change.
Calm under chaos.
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