Sales and Marketing Manager Food & Beverage Manager Marketing Associate In-house Legal Officer Accountant Media Sales Representative

Key Responsibilities                  

Establish sales goals and objectives to achieve departmental targets.
Develop and implement the annual marketing plan, coordinating marketing activities and annual sales and promotion programs.
Ensure the achievement of the hotel’s vision, mission, and goals, resulting in outstanding customer service.
Develop customer base and market segmentation to meet target sales forecasts and budgets.
Manage day-to-day sales activities, including supervising sales teams and overseeing shift management to ensure operational efficiency.
Conduct market research, monitor competitor activities, and identify opportunities for growth and market penetration.
Utilize data-driven insights to create and execute effective marketing campaigns, promotions, and pricing strategies.
Collaborate with internal stakeholders to ensure alignment of sales and marketing strategies with overall business goals.
Analyze market trends and customer needs to tailor product offerings and maximize profitability.
Build and maintain strong relationships with key clients and partners to enhance business opportunities and customer satisfaction.
Collaborate with departmental heads to develop new revenue-increasing ideas.
Regularly attend departmental meetings to address guest-related issues.
Submit monthly sales promotion reports, competitive pricing analysis, plans for the upcoming month, and sales analysis reports.
Participate in regional and international trade shows and exhibitions as needed.
Conduct periodic target reviews and performance appraisals in alignment with the organization’s budget.
Set clear targets for all sales team members and review these targets weekly, communicating performance to the team.
Ensure each sales team member has a segmented market.
Maximize sales calls to achieve optimal yields.
Stay informed about competitors through benchmarking.
Ensure maximum visibility of the hotel in the market.
Conduct sales meetings and report to the General Manager.
Coordinate all sales activities.
Engage the sales team in team-building activities to gather feedback.
Lead and maintain a highly motivated team.

Qualifications and skills

A degree in Sales and Marketing from a reputable institution
Minimum five (5) years of experience in a similar role within a 5-star hotel, with a preference for international experience outside of Kenya.
Proven experience in digital marketing strategies and implementation
Strong analytical skills for sales data interpretation and decision-making
Effective communication skills with the ability to influence and negotiate
Demonstrated leadership capabilities to motivate and manage a team towards achieving goals
Strategic planning abilities to develop and execute comprehensive marketing plans

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