Key Accountabilities/Responsibilities
Detail a clear digital plan of action with steps, milestones, deliverables, and dates to track communication efforts
Develop relevant content topics and strategies to disseminate Busara outputs and our online reputation
Create and implement a regular publishing schedule and content calendar around relevant hooks to promote and manage content
Curate the Busara audience by identifying relevant stakeholders, thinkers, processes
Inform planning of specific and timely dissemination campaigns through social advertising
Plan online community growing activities for Busara events (campaigns, live tweeting, among others)
Collaborate with the design and projects teams to leverage the right tools to manage content, drive visibility and create online engagement opportunities
Use analytics to measure and identify Busara’s audience growth, engagement, profile, content reach, and leads to establish ROI and inform strategy
Identify best practice and trends with regard to social media as well as topic areas relevant to Busara – your default setting is always reading and learning to keep up with evolving channels
Create a schedule and keep the website content updated with case studies, deliverables, blogs, press releases, staff profiles, among others.
Knowledge, Skills, and Experience Required
Ability to quickly understand Busara’s business and organizational culture and how to use communications, testing, and design to support that culture
Ability to research diverse topics, figure out best practice, and outline/propose a digital plan to execute
Ability to experiment on social media placement, test alternatives, and make data-driven recommendations on the right mix for our client journey in B2C and B2B context
Clear, proactive communication, and ability to set expectations for timeline and scope of work
An ability to work with and inspire people from a variety of cultures, backgrounds, and experiences
3 years of solid social media experience within creative or branding agencies or a mix of agency and in-house experience.
Proven track record of success in managing content and social media engagement across a portfolio of industries
Expert level skills in google suite and Microsoft office
Excellent writer in English; other languages a plus
Solid understanding of web practices, digital platforms, SEO, channel analytics, and content development
Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.
Excellent organizer who reliably plans and tracks execution of Busara’s engagement and outreach strategies.
Apply via :
jobs.lever.co
