Job Purpose:
Responsible for Sales & Distributor Management, Product planning and product marketing; managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with marketing team to deliver winning products. Take charge of product’s portfolio by managing line-up, products, prices, profit & loss from the product’s launch to discontinuation and maximize revenue and minimize stocks of unusable products.
The role incumbent will be responsible for Neighboring Markets.
Key Duties & Responsibilities
Distributor Management: Develop realistic targets sell in targets that will assist in growing market share while ensure the execution of negotiated sales and performance targets for the HA or VD business unit. Additionally, formulate and execute distribution, marketing and channel management strategies that will help grow the pipeline in boosting sell in/out to increase product availability.
Supply Chain Management; To ensure effective 6 months demand planning/sell in/sell through/out forecast with proper follow up negotiations to ensure assigned stretch targets are met. This includes recommending process and systems improvement that enhance quality ad efficiency within the business plus responsibility of Accounts Receivables collection.
Product Strategy; To contribute to expanding the product’s market coverage by setting up a product line-up operation plan, new model launching/product/EOL model liquidation plan, and model mix/price positioning
Maximizing business targets and minimizing loss by managing product lifecycle, inventory levels (WOS) and developing pricing strategy to meet the business targets for the product.
Develop sell through strategy and execution. Act as communication window with HQ and RHQ; To Implement the HQ mandated innovation pipeline and align internal teams on the same.
Resolve product related issues with HQ & RHQ arising from the market.
Line-up management; Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
Launch management; Perform the product/service launch timeline setting by analyzing the new model’s target quantity and its profit and loss, and by working with the marketing department.
Price Positioning; Participate in devising the pricing operation strategy of each segment and model. To develop, execute, maintain and monitor a comprehensive Consumer Electronics marketing roadmap that increases CE capabilities, usage and product engagement.
Discontinuation management; Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.
Market analysis; To create and manage product roadmap and multi-generation product plans to define and communicate future product lines that meet consumer expectations and market demands.
Support the team to lead development of and maintain DX standards and process for creating and developing solutions that meet the consumer needs.
To define key performance indicators and implement product acceptance, targets and retail uptake sell through levels, model warranty measures, analytics, and faults, feedback to gauge success.
To provide technical expertise and educate internal and external customers throughout the organization on emerging trends, new models and other product-related news.
To offer necessary support to KAMS in marketing management role of developing realistic sell in/sell through targets.
Product training; To support product training, research (for Account Manager, Channel Manager, Samsung Retail Representative, SFMT Samsung Field Management Team) and develop methods to learn and understand emerging trends and technologies, to position CE as industry leaders in the consumer electronics space.
Marketing strategy; To proactively draw up, evaluate quarterly marketing strategy plan in collaboration with marketing team to counter competitor products and devices that ensure we retain TOM and preferential market share in all consumer metrics.
Key Relationships
Customers of this Position
Retail teams
Marketing team
Business Support teams
Key Account Managers
Distributors (Partners)
Regional Territory Managers
Business Leaders
Knowledge; Skills and Experience required for this Role
A Bachelor’s degree in Business Administration/ Marketing/ Electronic/ Engineering/ Trade Studies/ Mechanical Engineering/ Economics
6 years plus experience in Product Marketing and 2 years in Account Management.
Proven experience in developing structured plans and processes
Samsung product knowledge will be an added advantage;
Pricing strategy development and Pricing adjustment impact analysis
Market access strategy setting
Product line-up strategy
Business value analysis on product launch timing
Understanding product development process
Deep knowledge of Consumer Electronics products.
Ability to determining product discontinuation
Competencies required for this Role
Innovation
Problem-solving
Collaboration
Driving Force
Communication
Business Acumen
Planning & Organizing
Customer Focus
Global Perspective
Decision-making
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