Principle Accountabilities
Execute the digital marketing strategy aligned with the short-term and long-term awareness and engagement strategies for the respective properties against KPIs.
Develop content & engagement plan in liaison with the properties and marketing teams.
Collaborate with graphic designer to plan and develop the content style and design as well as develop creative content for properties.
Generate content and engagement plans to drive traffic to HF’s Properties Microsite & other digital channels.
Generate reports & requisite insights from the various digital marketing campaigns based on pre-agreed metrics and KPIs.
Generate regular industry and competitor reports & insights to inform strategy.
Ensure all property content complies with the regulatory requirements (e.g. copyright and data protection laws).
Key Competencies and Skills
General Competencies
Effective presentation and communication skills.
Self-starter and ability to work with minimal supervision.
Good interpersonal skills.
Attention to detail.
Time management and planning.
Astute Business acumen.
Solution-oriented.
Technical Competencies
Proficiency in content creation.
Digital marketing skills.
Understanding SEO principles, keyword research, and optimization. SEM: Managing paid search campaigns with Google Ads and Bing Ads.
Competency in new media (including social media) platforms and tools.
Basic technical knowledge of HTML, web publishing UI/UX design.
Proficiency in google analytics, data analytics and adobe analytics.
Excellent copy writing skills.
Hands on experience with MS Office and WordPress.
Knowledge of design & motion graphics applications such as Canva, photoshop etc.
Minimum Qualifications, Knowledge and Experience
Qualifications – Academic and Professional
Bachelor’s Degree in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field.
Experience
4 years’ experience in Digital Marketing, Communications, Marketing, Film, Audio-Video & Content Production or relevant field.
Apply via :
www.hfgroup.co.ke