Role Purpose
To assess market insight and analytics needs at a regional level, provide expert advice to regions, clusters and countries on activities, co-ordinate activities, and ensure consistent deployment of market insight and analytics processes, systems and approaches. This role will also define and develop key global data collection standards, processes and templates and manage the tracking and collation of marketing performance information. They will also work closely with their Insights counterparts in other regions, SBUs and the Performance roles in the Hubs, to ensure alignment and consistency.
Main accountabilities but not limited to the following:
Consultancy, analysis & problem-solving
Leads on the provision of market insights and analytics in region, providing guidance to region, cluster, and country teams.
Identifies and assesses current state of market insights and analytics in the region, processes and systems, defines opportunities for improvement and design, develops and implements agreed improvements, enabling global consistency.
Undertakes analysis on options for change, benchmarking contemporary best practice, to support recommendations for change and drive market insight and analytics process and system development.
Distils complex concepts and analysis into cogent and persuasive presentations, which convincingly influence decision-makers about the case for new market insights an analytics approaches, systems, processes and tools.
Proactively shares insight & intelligence with the wider Marketing.
Internal customer focus
Builds an in-depth understanding of the operational context, opportunities and challenges for market insight and analytics activities within the region.
Acts as champion of the customer by ensuring that insights are applied at all levels.
Makes appropriate linkages to issues across the broader organisation, to ensure that the development of market insights and analytics projects and initiatives is based on informed business insight and joined-up thinking.
Consults closely with internal customers and other stakeholder to understand current and future business needs for market insights and analytics.
Service improvement
Designs, develops and manages the regional infrastructure for market insights and analytics (e.g. insight databases / systems).
Provides support to the development of global processes, standards and best practice for market insights and analytics.
Defines and develops key data collection standards, processes and templates, and leads implementation at regional levels.
Ensures joined up planning and delivery of customer, competitor and market research, insight and analytics projects and initiatives.
Commercial & financial management
Using agreed corporate systems and processes, plans and manages the budget for agreed market insight and analytics projects and initiatives.
Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
Actively applies learning from the reporting process to improve financial planning, management and performance within their area.
Relationship & stakeholder management
Promotes and champions best market insights and analytics within regions and countries, and through the Marketing Community of Practice.
Prepares and presents easy to understand and engaging reports for relevant teams and stakeholders.
Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.
Leadership & management
Plans and prioritises work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon. ·
Motivates and encourages team performance.
Determines work plans and coordinates input from others (who may be outside the direct management line) to meet specific objectives.
Role specific knowledge and experience:
The successful candidate will need to possess the following requirements:
Degree in economics, statistics or a social sciences / business -related field, or equivalent
Significant experience in managing and commissioning market insight and analytics projects and initiatives within a large and complex organisation.
Demonstrable experience in providing expert advice and guidance on market insights and analytics.
Demonstrable experience in coaching managers to use market insights and analytics to improve business performance.
Quantitative and qualitative research methods
Demonstrable experience in data collection, analysis and insightful research report –writing
Project management experience
Apply via :
careers.britishcouncil.org
