Dragonfly Ltd is looking for a creative Copy writer who will play a pivotal role in crafting compelling and impactful content for our client’s marketing and communication efforts.
Your ability to write creatively, persuasively, and accurately will help us engage our target audience, enhance our brand, and drive business growth.
Responsibilities
Content Creation: Develop clear, concise, and persuasive copy for a wide range of marketing materials including website content, product descriptions, blog posts, social media posts, email campaigns, advertisements, and more.
Brand Voice: Maintain consistency in tone, voice, and messaging to ensure alignment with brand guidelines and effectively communicate the brand’s identity and values.
Audience Understanding: Conduct research to understand our target audience, their needs, preferences, and behaviors, and tailor content accordingly to engage and resonate with them.
SEO Optimization: Implement SEO best practices to optimize content for search engines and improve online visibility and ranking.
Collaboration: Work closely with the marketing team, designers, and other stakeholders to brainstorm ideas, develop content strategies, and ensure content aligns with overall marketing objectives.
Editing and Proofreading: Review and edit content for accuracy, grammar, punctuation, and style to ensure high-quality and error-free deliverables.
Adaptability: Quickly adapt to changing priorities and project requirements while managing multiple projects simultaneously to meet deadlines.
Feedback Incorporation: Solicit feedback from stakeholders and incorporate suggestions to continuously improve the quality and effectiveness of content.
Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in copywriting, content marketing, and digital media to stay ahead of the curve.
REQUIREMENTS
Bachelor’s degree in English, Marketing, Communications, Journalism, or related field.
Proven experience as a Copywriter or in a similar role, preferably in a marketing or advertising agency.
Exceptional writing, editing, and proofreading skills with a portfolio demonstrating a strong command of language and creativity.
Proficiency in SEO principles and keyword research tools.
Strong attention to detail and ability to maintain brand consistency.
Excellent communication, collaboration, and time management skills.
Ability to work independently and as part of a team in a fast-paced environment.
Interested candidates to submit their applications to talent@dragonfly.co.ke
Apply via :
talent@dragonfly.co.ke
