As a Kenyan-based company with Silicon Valley in our DNA, we’re using the latest tools to automate our customer experience, from mobile cloud CRM to an all electric delivery fleet. Cooking is all too often the number one source of CO2 emissions per family, and our ambition is as simple as it is bold: take trees off the dinner menu in Africa.
This is a chance to be part of a high growth company transforming how we cook for the better, while making a real and lasting positive impact . You must enjoy and thrive working in a fast paced, evolving environment, be willing and able to adapt quickly to changing circumstances, and have a proven track record of working with a diverse group of coworkers.
This is a chance to be part of a company that is transforming, shaping and changing how we cook in our kitchens, while making a real and lasting positive impact on the environment and climate
Key Responsibilities
Lead Generation:
Market Research & Feedback: The Customer Relationship Officer (CRO) conducts thorough market research to identify potential leads within the target market segments. This includes analysing demographic data, understanding customer needs and preferences, and researching competitors’ strategies.
Prospecting: Utilising various channels such as networking events, the CRO actively seeks out potential leads interested in sustainable cooking solutions.
Outreach Campaigns: Develop and implement targeted outreach campaigns to engage potential leads and generate interest in the cook stove.
Lead Qualification: Qualify leads based on predefined criteria to ensure they meet the qualifications for the EcoSafi cook stove. This includes assessing their level of interest, budget, and willingness to commit to a sustainable relationship.
Database /EcoSafi App Management: Maintain a comprehensive database of leads, including contact information, communication history, and lead status. Regularly update and organise the database to ensure accurate tracking and follow-up.
Demonstrations:
Demo Preparation: Prepare engaging and informative demo materials, including product presentations to showcase the features and benefits of the cook stove.
Appointment Scheduling: Reach out to qualified leads to schedule personalized demo sessions tailored to their specific needs and preferences. Coordinate logistics such as venue, equipment setup, and availability of demo units.
Conducting Demos: Conduct live sessions for leads, guiding them through the features, functionality, and usage of the cook stove. Highlight key selling points, such as energy efficiency, cost savings, and environmental impact, to demonstrate the value proposition.
Addressing Questions and Objections: Listen actively to the lead’s questions, concerns, and objections during the demo session, and provide clear and concise answers supported by relevant information and testimonials. Anticipate common objections and proactively address them to overcome potential barriers to conversion.
Follow-Up: Follow up with leads after the demo session to gather feedback, address any remaining questions or concerns, and guide them through the subscription process. Provide additional resources or support as needed to facilitate decision-making and conversion.
Customer Acquisition: Actively engage in prospecting and lead generation activities to acquire new customers for the cook stove. This may involve outreach through various channels such as direct sales, events, partnerships, and online platforms.
Onboarding: Assist new customers with the onboarding process, ensuring they have a seamless experience setting up their cook stove and understanding how to use it effectively. Provide personalised assistance and support as needed during this transition period.
Value Proposition Communication: Clearly articulate the value proposition of the cook stove, highlighting its unique benefits such as cost savings, environmental sustainability, and convenience. Tailor messaging to resonate with the specific needs and motivations of target customers.
Customer Relationship Management: Develop strong relationships with customers by regularly communicating with them. Proactively reach out to customers to gather feedback, address concerns, and ensure their satisfaction with the product and service.
Issue Resolution: Act as the primary point of contact for subscribers experiencing any issues or technical difficulties with their cook stoves. Troubleshoot problems, coordinate with technical support teams if necessary, and ensure timely resolution to maintain customer satisfaction.
Market Insights: Stay updated on industry trends, competitor activities, and customer preferences related to cookstoves and sustainable cooking solutions. Use this knowledge to refine sales strategies, improve customer experience, and identify opportunities for product enhancement.
Policy Compliance and Risk Management: Ensure compliance with relevant company policies.
Qualifications
Bachelor’s degree in Business Administration, Marketing, or related field.
2 years of experience in a similar role
Proven experience in sales, preferably in a subscription-based or renewable energy industry.
Skills and attributes
Strong judgement, collaboration, and leadership
You enjoy learning new technologies and will roll up your sleeves to learn how things work
Self-motivated, detail-oriented, and enjoy continuous learning. You will be able and willing to develop a strong knowledge of our infrastructure and products
Strong project management skills and an ability to multitask within a fast growing company environment
Excellent interpersonal and customer service skills
Excellent organisational skills and attention to detail
Strong analytical and problem-solving skills
Strong supervisory and leadership skills
Ability to think critically and adapt quickly in a flexible environment
Entrepreneurial spirit / self-starter
Interest in socially and environmentally responsible organisations and products
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