Responsibilities:
Responsible for planning, preparing and managing the publication and distribution of publicity materials
Organizing a calendar of marketing events, such as promotions, exhibitions, product launches, open days or fundraising activities.
Look for partnerships that will benefit the company.
Researching advertising trends.
Determining which marketing content will reach our consumers
Coming up with marketing campaigns and implement the campaigns so as to meet marketing strategy requirements.
Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
Developing projects to create content for all platforms.
Social media marketing and website update.
Collaborating with colleagues from across digital departments to ensure branding is consistent.
Administration work; i.e. requisition of items or services required.
Supporting the welfare committee and giving recommendations
Analyse marketing campaign performance and report on key metrics (e.g., website traffic, lead generation, conversion rates).
Represent the company at marketing events and trade shows.
Stay up-to-date on the latest marketing trends and technologies.
Qualifications:
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). ·
3+ years of experience in marketing or a relevant field.
Strong understanding of marketing principles and best practices.
Excellent researching, writing and verbal communication skills.
Proficient in project management and marketing automation tools (e.g., SEO tools, social media scheduling platforms).
Experience with content creation is a plus.
Analytical skills with the ability to track and interpret marketing data.
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