About the Role
The Brand Manager will manage relevant Chloride Exide Brands. They will be responsible for the overall role of brand building by developing and executing strategies to increase brand awareness, build brand equity and drive customer loyalty. The Brand Manager will collaborate with various departments in the development and execution of marketing plans and campaigns to achieve the business’ short and long-term objectives.
Key responsibilities include:
Contribute to the development and implementation of the marketing strategy to support business growth.
Development and implementation of annual marketing campaigns and brand strategies to shape the identity, perception, market position and messaging of the company’s products and services across markets.
Conduct market research and analysis to identify target audiences, consumer insights, market trends and competitive landscapes.
Lead the development and implementation of integrated marketing campaigns and communication across various channels, including digital, social media and events to effectively reach and engage target audiences.
Manage budgets, timelines and resources to ensure successful execution of marketing initiatives.
Track and analyze key performance metrics to measure the effectiveness of marketing campaigns and initiatives and make recommendations based on data.
Stay up-to-date on industry trends, emerging technologies and best practices in branding and marketing to continuously improve the brand experience.
Identify and evaluate potential brand partnership opportunities to enhance brand visibility and reach new audiences.
Qualifications & Skills:
Bachelor’s Degree in Marketing, Communication, Media, Public Relations or a related field from a recognized University.
Minimum 5 years of brand management or marketing experience in retail or FMCG.
Sound technical knowledge of brand building, advertising, media and marketing research disciplines.
Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
Excellent communication and interpersonal skills with the ability to collaborate effectively across different teams and levels of the organization to align brand strategies with overall business goals.
Creative mindset with the ability to story tell.
Proficiency in digital marketing strategies, tools and social media management platforms.
Ability to prioritize and manage multiple initiatives simultaneously.
Familiarity with market dynamics in Kenya and a knack for adapting strategies accordingly.
Apply via :
www.linkedin.com
