Overall Objective:
This is a new role and you will be given the responsibility and freedom to build our communications strategy for our national and international partners across platforms and media.
You will be given the pen to shape our language, develop the look and feel of our company, collaborating closely with every business unit and external stakeholders to ensure the timely, successful, and high-quality publication and amplification of our initiatives in the right fora.
You will raise to profile of Pula to be recognized as a global brand Insuretech, comparable to brands such as Lemonade, Descartes and Wefox and comparable to established national and international insurers such as Old Mutual, Allianz and Axa.
Key Responsibilities:
Develop and implement the company communications strategy, including annual reports, social media campaigns, impact materials for partners, op-eds and development of a conference agenda of key industry events for key staff.
Develop and write original content and direct creative execution to provide a consistent, targeted, and impactful message across all communication channels.
Organize and -where relevant- accompany key partner field visits, organize and publicize payout events, organize roundtables and support the communications aspects of any workshops of our different departments where needed.
Upgrade and update the Pula website as well as manage and grow Pula’s social media accounts (Twitter/X, LinkedIn, amongst others )
Oversee and direct the work of external designers, photographers, and other media-production specialists to ensure the production of compelling and effective communication materials.
Required Skills:
Amazing written and visual communication skills built over the last 5-10 years as an in-house communication, marketing or other relevant role or working for an external dedicated marketing/ PR agency.
You have a proven ability to communicate ideas across formal platforms (e.g. op-ed, briefs, and presentations) and informal platforms (e.g. social media) and have the work samples to show for it.
You are as comfortable writing a piece from scratch as editing a piece developed by a technical colleague.
You are comfortable developing quick designs yourself as well as working with designers for larger deliverables and have a portfolio of work to prove it.
You have a religious dedication to deadlines and are not bashful about chasing down your deliverables from others to ensure your news doesn’t get ‘stale’.
You are comfortable getting a quote from the minister of agriculture, and have a pair of boots ready to get into the farm.
You are tenacious and resilient. You are able to be politely persistent to get that quote from the Minister or get the right pictures from the photographer in Bangladesh who you have never met in person.
Pula is a remote-first company. It is critical to be self motivated and to have good time management
Willing to travel up to 30% of the time to see our work in action so you can tell our stories based on your first hand knowledge.
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