Salary: 150K
Our client is a fast-growing dairy production company involved in probiotic yoghurt production. They are looking for a well experienced, self driven and experienced candidate to fill in the role of a General Trade Manager.
The main purpose of this role is to manage the company’s General Trade distribution channels in order to realise increased sales productivity, meet revenue and cash collection targets, increased brand visibility. He/She will also lead the sales team, manage account relationships and ensure the company increases its market share.
Key Responsibilities
Direct all primary sales activities
Present, promote and sell the company’s different to existing and prospective customers
Analyze customers/ distributors needs and the potential for growth within targeted regions
Develop and maintain positive business and customer relationships in all the regions that the company products have a presence
Propose and plan product promotions and ensure good display of the company’s products
Ensure clear visibility of company products and take corrective action where necessary
Recruit new customers / distributors as well as grow and support struggling ones
Follow up on customer leads through calls and visits to ensure product visibility
Provide regular market feedback to the company’s merchandisers and management
Monitor and coordinate merchandisers to ensure proper product visibility while maintaining marketing data to inform visits and promotions
Manage, motivate, coach and train merchandisers as well as sales staff
Achieve agreed upon sales targets and outcomes within agreed timelines including daily and weekly targets
Follow up on customer orders and requests to ensure customer satisfaction and product growth
Document and manage expenditures
Ensure collection of all monies owed by customers
Analyze territories/ markets’ potential, track sales and share status reports with the relevant stakeholders
Keep abreast with best practices and promotional trends to drive sales and overall product performance
Monitor and provide information on any counterfeits and any other bad business practices affecting the company’s product performance and growth
Required Qualifications, Skills & Abilities
Bachelor’s Degree/ Diploma in Sales/ Marketing or related field of study
3-5 years’ experience in FMCG sales with a demonstrable understanding of General Trade
Resilience and ability to work in potentially stressful environments and for long hours
Committed to unparalleled customer experience
Knowledge of sales related tracking applications
Good negotiation skills
Good team management skills and an excellent team player
Demonstrable understanding of sales culture, processes and dynamics
Good organization, planning and time management skills
Self driven, easily adapts to change and works with minimal or no supervision
N.B:
Female candidates are encouraged to apply
Only shortlisted candidates will be contacted
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