Job Purpose:
The Brand Builder will take ownership of developing and strengthening the brand identity in the marketplace. As a Brand Builder, you will be responsible for crafting and executing comprehensive strategies to enhance brand awareness, perception, and loyalty among our clients target audience. You will work closely with cross-functional teams to ensure that our clients brand remains consistent and resonates with customers across all touchpoints.
Key Responsibilities:
Manage and execute overall marketing activities as per the Global Brands plans set by the Business Development Manager.
Work with the relevant marketing agencies on the execution of marketing activities.
Prepare and implement marketing campaign strategies with the Business Development Manager.
Managing and motivating a team of sales executives to deliver departmental objectives within the marketing department.
Liaise with Business Development Manager for current and future marketing activities.
Provide continuous support to clients for all sales functions.
Analysis of commercial targets with marketing activities regularly.
Keep up appropriate POSM stocks, and production of local POSM.
Allocation of promotional merchandise to customers regularly.
Regular trade visits at both On-trade and Off-trade venues.
Qualifications and Skills:
University graduate with a recognized degree in the business / marketing related field.
At least 3 years commercial or marketing experience in the business of beverages or FMCG.
Experience from alcohol selling companies an added advantage.
Experience dealing with the on-trade universe.
Work with Managers and Directors of various Hotels /restaurants, Bars & Clubs.
Work with the Sales team efficiently.
Team player.
Should be aware of competition activities, wine & spirits culture/ night life and well versed with Alcohol laws in Kenya.
Technical skills:
Computer literacy a must.
Reporting and management skills a must.
Analytical skills to forecast and identify trends and challenges.
Personal skills:
Excellent written and oral communication skills; ability to embody the Brands in public events.
Team player, builds effective relationships up, down and across the organization.
Extrovert and enjoy night life, like going out in on trade outlets (restaurants, bars, clubs and Hotels).
Good leadership skills.
Fast Learner.
Willingness to work long hours at events.
Competences:
Action-oriented.
Drive for results.
Customer focus.
Strategic agility.
Creativity.
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