Main responsibilities:
Build and manage relationship with shops
Store visits and facilitation of problem solving
To cover outlets as per coverage plan developed by the Team
To facilitate resolution of problems/issues that the retailer may have with respect to the business
To provide any business advice where possible (e.g. layout, stock holding, aged stocks)
Increase and maintain of brand
Identify and negotiate space for branding
Develop and execute POSM distribution
Maintain POSM report
Train retail staff and subordinate
To train retail staff on key selling points as per guidelines
Maximize in-store presence
Timely fulfillment of POS materials etc.
Negotiate best rack positioning of products and identify opportunities to improve in- store presence and merchandising
Ensure compliance by retailers
Ensure all support elements are implemented as per guidelines, including branded furniture, signage and permanent fixtures
Ensure adherence to commercial contracts by retailer
Provide feedback to on distributor performance/issues
Collect and report market intelligence
To continuously update retail database for existing and new outlets
To provide timely and accurate market intelligence on sales, distribution coverage, pricing,
merchandising and competitive activity as detailed in the Standard Operating Procedures’
To provide relevant feedback on market activity e.g. pricing, new product launches
Support Team in planning activities
Skills and Qualification Required
Degree or Diploma in Business Sales or a related field.
Minimum 3 years of experience in a similar role in same industry.
Analytical Skills: Ability to analyse market trends, customer preferences, and sales data to make informed merchandising decisions.
Communication Skills: Effective communication with vendors, colleagues, and other stakeholders to negotiate deals, convey product information, and coordinate activities.
Creativity: Developing visually appealing displays and strategies to attract customers and enhance the overall shopping experience.
Organizational Skills: Managing inventory, coordinating within, and ensuring products are displayed appropriately.
Negotiation Skills: Engaging in negotiations with retailers to secure promotional opportunities.
Understanding of Retail Industry: Knowledge of the retail industry, including consumer behaviour, market trends, and competitor analysis.
Attention to Detail: Ensuring accurate product displays, pricing, and clear planogram management.
Computer Skills: Proficiency in excel and PowerPoint presentation.
Customer Service Orientation: Focus on meeting customer needs and providing a positive shopping experience.
Time Management: Efficiently managing time to meet deadlines and coordinate various merchandising activities.
Experience in Retail: Prior experience in a retail environment, especially in a merchandising or related role, is often beneficial.
If you are up to the challenge, possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Merchandiser Representative) to vacancies@corporatestaffing.co.ke on or before 15th March 2024.
Apply via :
vacancies@corporatestaffing.co.ke
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