About The Role
Manage and lead the Customer Marketing to deliver customer & shopper strategies and sales tools to flawlessly execute the brand growth priorities and innovation across pharmacy wholesalers, pharmacy retailers, discounters, supermarkets, grocery stores, omnichannel customers and pure players. Ensure flawless execution by delivering Price, Promotion, Shelving and Distribution strategy / guidelines by channel & key customer in a dynamic and complex trade environment.
Key Responsibilities
Leads Customer Marketing to deliver excellent shopper campaigns that deliver customer and shopper needs
Responsible for all categories and corresponding brands across all trade channels (Mass, Pharmacy, Digital Commerce)
Sets pricing, promotion, shelving and distribution / range strategy and guidelines to unlock brand growth priorities and innovation
Leads the development and delivery on the Promotional Strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance
Leads the development and delivery of Must Stock Lists by Brand by Channel/Customer, including active mix principles and recommendations
Leads critical elements of the Repeatable Growth Model (RGM)
Supports best in class forecast accuracy and demand planning via ensuring the key commercial demand drivers are integrated to IBP
Orchestrates other commercial functions and their teams as part of IBP process, feeding into the monthly planning and cycle and building towards having the best projection for brand / customer forecasts.
Accountable for Shopper Strategy aligned to Brand Growth Strategies, Media, Customer Selling Stories, In-store priorities by channel
Manages and is accountable for the POSM & Shopper Agencies and processes.
Responsible for the deployment of all point of sales material (POSM) for in-store execution, leveraging the creative provided by marketing. Continuously optimizing approach whilst managing within budget and sharing learnings and ROI
Accountable to deliver on but not only: New product launches (innovation) targets, growing our brands ahead of the categories we compete in and the delivery of P&L objectives for assigned brands
Manages and leads the delivery of customized customer selling stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and HALEON) and financials to sell in
Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution
Manage the shopper budget, monthly forecasting, and the phasing of spend
Own annual promo/ shopper activations plans and make sure those plans bring the desired market share impact
Essential
Qualifications and skills
A university degree, or equivalent
+7 Years Customer marketing experience, with Customer/ Shopper Management skills
Demonstrated Sub-Sahara Africa experience
Strong commercial understanding / experience
Has a growth mindset and high learning agility
People Management with the ability to relate to and bring out the best in others both locally within teams, and across the wider organization
Preferred
French language capability
Strong communication and interpersonal skills
Strong Analytical and problem solving skills
Apply via :
gsknch.wd3.myworkdayjobs.com
