Job Description:
The job holder will be responsible for developing, driving, and managing corporate and regulatory affairs, and sustainable growth strategies and programs whilst future proofing KWAL & HEINEKEN Beverages International (HBI) business, manifesting in top quartile trust within the FMCG sector across the EAC region.
Stakeholders Management
Map key strategic stakeholders, develop and implement a pro-active stakeholder engagement and relationship management strategy that enhances the strategic intent of the corporate strategy.
Identify and leverage strategic relationships to secure optimal strategic positioning in the industry to maximise KWAL performance.
Engage Senior Internal Stakeholders on external developments that impact the business to ensure understanding, awareness, and impact on commercial priorities to enhance informed business decisions making.
Work closely with the MD and other Directors in the establishment and management of relationships with key KWAL stakeholders including Government Agencies, Regulators, other industry players, key clients, and regulators.
Working closely with HR to build internal communications/engagement plans and Employer Value Proposition (EVP) strategies and content.
Set up frameworks and procedures to support appropriate and timely communication approaches to enhance communications with key stakeholders.
Manage stakeholder satisfaction research projects, including developing and implementing strategies for continually improving stakeholder satisfaction.
Coordinate stakeholders contact through the implementation of a stakeholder contact management system including planning and management of stakeholder forums, meetings and special events.
Implement KWAL projects with the aim of building stakeholder engagement to secure new business for the company.
Public Policy, Advocacy & Regulatory Affairs Management
Proactively assesses, anticipate and map key risks and opportunities related to market, excise/ fiscal and regulatory environment that will affect business climate, short and long-term business goals.
Maximise government goodwill to attain an optimal country taxation regime.
Liaise closely with KWAL stakeholders to provide timely advice to the Managing Director and Board of Directors on emerging issues and any policy or regulatory changes impacting on KWAL’s business.
Build understanding of how country specific excise, import laws and corporate concessions impact KWAL business and devise strategy on how to be most cost effective.
Achieve license to trade victories including understanding taxation regimes, maintaining business license, and responding to government needs and requirements.
Identify and assess business exposure to risk(reputational, regulatory, relationship, external environment, and sustainability impact) as well as design and implement plan for mitigating risks.
Engage regional trading blocks to understand the threats and opportunities involved in regional politics and develop a plan to influence decisions that will be made in these blocks to the advantage of KWAL.
Corporate Affairs / Communications and Reputation Management
Define a clear, desired reputation for the company and build an integrated communication plan (corporate, brand, internal/employee) with measurable KPI’s:
Set up meetings with government, media, and influential community members, attend association meetings and carry out planned communication.
Appropriately identifying local needs and programmes for social investment; setting up and carrying out educational experiences to build stakeholder awareness.
In charge of developing and socialising KWAL’s message house and managing all external communications both content and channels.
Monitor and address any negative publicity and initiate the appropriate corrective actions.
Ensure KWAL’s readiness to deal with crisis situations, leading communications and advising the business during any potential crisis.
Influence government, communities, and other stakeholders in perceiving KWAL to be an exemplary corporate citizen.
Liaise with specific government stakeholders to help build KWAL corporate brand awareness and thus facilitate the expansion of KWAL.
Leverage industry associations, local partners, communities, in promoting responsible drinking.
Monitor competitor’s innovation initiatives and develop new approaches that match or exceed local best practice.
Ensures the optimal execution of all Corporate Affairs processes by using common management tools, monitoring and benchmark methodologies and best practices from the global team / OpCos / companies /industries.
Media and Public Relations Management
Manage media relationships to best communicate the KWAL’s story to the external target audience.
Facilitate good media coverage of the Company by developing and maintaining good media relations through lobbying, engagement and availing relevant information to the members of the press as requested.
Support the RTC & brand team to develop and execute Brand PR strategies to optimise brand strategy/brand campaign through- earned media.
Manage interface to brand and product complaints, customer and consumer care line, develop appropriate response for dissemination via brand/product/BU or corporate as appropriate.
KWAL Sustainability Management/Functions
Formulate company’s long-term sustainability vision, mission and operating principles and lead the development of a high-level strategy to support them.
Support the development of the HEINEKEN Brewing a Better World (BaBW) strategy and governance and coordinate sustainability policies and initiatives to deliver our BaBW agenda.
Lead the development and execution of a broad-based, company-wide strategic sustainability initiatives, integrating sustainability throughout KWAL and in all areas where it has a footprint.
Ensure that the company’s sustainability effort enhances business performance and supports the long-term interests of the company.
Identify relevant information technology to build corporate brand reputation and prevent and/or manage potential issues and conflicts.
Identifying individuals and groupings who may, in future, influence decisions that impact KWAL’s business.
Partner to attract, develop, engage, and retain talented individuals and create an environment where they can realize their full potential and contribute to the attainment of departmental and organizational goals.
Apply via :
myhr.kwal.co.ke
