Job description
Job summary
The holder of this position shall be in charge of establishing and implement marketing strategies on public relations, corporate image, advertising and promotional activities of the organization.
Principal Duties and Responsibilities
In charge of creating cost effective marketing and public relations strategy to position the brand and develop new and profitable customer relationships
Responsible for developing a promotional strategy and steering its implementation to generate quality leads for all sales segments.
He/she shall prepare and manage the marketing and PR budget.
Working with the graphic designer to design, execute and monitor all online campaigns.
Developing and optimising online marketing initiatives to drive customer acquisition;
Establish the calendar of events for corporate and other event organizers
Developing and managing content-based Social Networks and Blog Sites.
Reviewing new technologies and keeping the company at the forefront of developments in digital marketing.
He/ She shall be in charge of organizing for activations in various shopping malls, corporate events, churches etc.
Prepare for materials needed and as well as logistics for events to create awareness
Conduct market research to understand current market conditions and competitor information
Evaluate the productivity of the marketing events, effectiveness of all advertising and promotional campaigns and make recommendations for future.
Monitor, review and report on all marketing activities on a weekly basis
Execute customer focused brand campaigns working together with the customer service and sales departments.
Any other duties as may be prescribed from time to time by your supervisor
Qualification and competences
Minimum of a degree in Marketing or business related field
At least four years’ experience in a managerial position
Experience in Public Relations and event management
Proven experience in online marketing
At least 2 years working experience in social media management, design and communication.
Experience in market research and data analysis
Ability to communicate well with people of all levels
Added advantage to those experienced in property sales and marketing
Experience working in a marketing agency is an added advantage.
