External & Client Marketing
Strategy & analysis
Curate a marketing strategy in collaboration with key stakeholders, identifying priority content aligned with local expertise
Develop an appropriate go to market strategy to bolster BCG as a market leader in East Africa
Conduct regular analysis of marketing metrics to assess performance and ROI, adjusting strategies as needed
Prioritize content topics, conceptual planning and press activities aligned with local market sentiment and interest
Conduct market Research & Analysis: staying abreast of industry trends, competitor activities and market dynamics
Events
Curate exclusive and themed BCG client events, executing at the highest level
Identify strategically aligned events for BCG to attend and/or sponsor locally and across Africa
Media, branding & collateral
Build a best-in-class suite of marketing & communication materials and outreach programmes for BCG’s clients to strengthen client relations
Drive and manage BCG’s social media channels as well as those of key leadership
Ensure brand management with coherent content in adherence to brand guidelines
Develop, organize and maintain marketing collateral assets, including photograph libraries, video content and branded merchandise
Operations
Support the Head of Africa for marketing and communications on Africa projects and operational structure builds and systems
Collaborate across Africa system on planning, Africa and global events, amplifying content and performance measurement
Track and plan against set budget, forecast future budget requirements
Manage supplier contracts and marketing related vendor relationships
Develop and maintain the client contact database in CRM and improve usage by the leadership group and their executive assistants
Work with the Alumni partner to develop and implement an integrated engagement programme for local alumni networks and the Africa system
Collaborate closely with Recruiting and Finance teams
YOU’RE GOOD AT
Understanding complex content and business priorities and developing content plans
Organising, structuring and planning the year ahead
Analysing performance data and sharing relevant metrics to improve performance
Executing events independently and identifying strategic opportunities for visibility and presence
Managing multiple projects in parallel in a fast-paced environment
Understanding what content appeals to employees and clients and what channels are best used to communicate these messages
Communicating, moderating, and networking
Influencing, and relationship building skills, especially of senior stakeholders
Written and oral presentations with strong attention to detail
You Will Bring (qualifications, Experience & Skills)
A marketing qualification / relevant undergraduate degree
4 to 6 years of marketing and communications experience – preferably in consulting firms or a leading corporate
A high level of proficiency in English – both written and oral
Project management, complex problem structuring and solving experience
Sharp analytical skills, leadership and complex program management skills
Apply via :
careers.bcg.com
