Job description
Manage the entire life cycle for line of Flexography & Digital products (which includes substrates, inks, consumable, accessory and auxilary) from strategic planning.
Frequently interact with customers to understand their challenges and needs. Gather, analyze and execute customer requirements/requests (VoC). Provide relevant and necessary operations & customer support which is needed for product success.
Monitor products, innovations and actions of competitors including develop product roadmap and competitive positioning.
Identify and set up new projects in collaboration with principal suppliers. Propose new development projects related to your product portfolio based on customer needs and strategic directions from company.
Define scope, specifications and user-stories for/from new products, new releases, existing products and solutions. Develop and implement company-wide go-to-market plans for Flexo as well as Digital products & solutions, by working within various internal departments.
Provide internal training sessions and demonstrations to ensure that all stakeholders understand the offered functionality and value. Follow up the performance and sales turnover of your products in order to improve the market understanding and take action to increase sales on particular (set of) products.