Our client is emerging as the face of modern innovation and techno-savvy, empowering businesses, and operations. The company provide IT software solutions to organizations and has an established track record of excellent solutions that solve real-life problems faced by businesses in Healthcare, Hospitality and Retail. They are looking for an experienced SEO & Digital Marketing Specialist to join their team. The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels.
Responsibilities
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Develop and implement link building strategy.
Work with marketing teams to drive SEO in content creation and content programming.
Design digital marketing materials
Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Brainstorm new and creative growth strategies through digital marketing.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identify critical conversion points and drop off points and optimizes user funnels.
Requirements and Skills
Proven hands-on SEO & digital marketing experience, particularly within tech industry.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments.
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines.
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge and hand-on skills in both static and motion graphics design
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