Key Roles & Responsibilities:
Develop and execute annual marketing plans to deliver on business objectives for designated partners.
Work collaboratively with diversified teams of partners to create & manage integrated marketing strategies.
Execute quarterly marketing plans including production of merchandise and other collateral to drive cost efficiencies.
Generate strong consumer insights to drive strategies, communication tools, and collateral.
Develop and execute fully integrated brand communication campaigns to support the overall brand in focus markets for BD, Partnerships, and new products.
Generate brand awareness and increase the visibility of the brand in focus markets.
Develop marketing artwork and communication adapted to focus markets.
Identify relevant cost-effective media that can be used for brand communication in focus markets.
Create retail assets to assist the retail team in listing new retailers.
PR initiatives for focus markets.
Shortlist and contact media agencies to highlight our partnership activities or aid in driving Business development through relevant PR & Media initiatives.
Manage the entire process from artwork creation to dissemination of information through proposed channels.
Negotiate good rates in countries of focus for BD & Partnerships team.
Work closely with the BD & Partnerships team to come up with innovative marketing publicity ideas to amplify initiatives
Lead and spearhead all internal events and conferences.
Execute all sponsorship initiatives leveraging the brand in focus markets.
Coordinate with the marketing team on the execution of events and conferences outside focus markets.
Innovate and advise on new ideas on how to establish and build our presence in conferences and internal events
Create and execute OOH branding strategy benefitting all sales channels for the business.
Create and execute retail branding strategy for partners.
Leverage multiple marketing strategies – ATL, BTL & TTL to support our sales channels in focus markets
Create marketing materials to aid the retail team in effective selling
Suggest innovative materials or toolkits that can be used for effective support for the retail team.
Create innovative uniforms and swag for sales teams.
Managing media, advertising, events, and activation agencies; and suppliers to deliver on the brand plans.
Create innovative local media solutions to derive cost efficiencies
Lead product commercialization activities for products to include:
Demand and convention planning duties.
Coordination of promotional material.
Creation or updates of marketing materials.
Sales field support.
Implementation of sales training.
Generate strong consumer insights that will drive communication.
Minimum Requirements:
A bachelor’s degree in a business-related field.
4+ years’ of hands-on marketing experience as an Associate Brand Manager, Assistant Brand Manager.
Self-motivated, self-starter who is willing to take initiative, ownership & accountability.
Strong planning and organizational skills with the ability to manage multiple projects at a time.
An excellent team player with strong interpersonal skills and Creativity.
Ability and availability to travel on average 40-60% of the time.
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