Main Purpose of the Job – (Job Summary)
Overall responsibility for the marketing function of general business for the company including formulating and implementation of strategies for business growth.
Main Responsibilities
Formulating and leading in the implementation of the marketing strategy, policies processes and procedures to support the achievement of the overall business objectives.
Supervising and Overseeing of branch marketing activities.
Identifying marketing opportunities by identifying consumer requirements.
Determining annual / periodical gross written premium plans by forecasting and developing annual sales quarters for branches.
Coordinating marketing activities
Coordinating marketing campaigns and programs to reach target audience
Developing a Marketing Plan and supervise its implementation
Coordinate public relations managing marketing budget and options for advertisement.
Promote the company its image and the brand to the public
Developing , Overseeing and implementation of Reward programs
Developing products and services.
Commissioning market research
Preparing , monitoring and reporting on the marketing budgetary allocations
Talent Management including coaching, mentoring, developing, motivating, training and evaluating staff in the Marketing Department to achieve the highest levels of performance.
Leading and Managing the Marketing Department related company communication.
Identifying, Implementing and benchmarking best practices in management.
Ensuring customer service to both internal and external clients by providing required services and information.
Managing and implementing changing initiatives to achieve desired business plans and culture.
Academic Qualifications
Master of Science in Insurance/Marketing
Bachelor of Commerce (Insurance)
Professional Qualifications
Fellow of the Insurance Institute of Kenya
FCII Associate of the Insurance Institute of Kenya
ACII Chartered Marketer
Key Job Skills (specific to the job)
Financial Planning and Strategy,
Marketing Concepts,
Market Positioning,
People Management,
Territory Management,
Sales Planning,
Comparative Analysis,
Understanding the Customer,
Product Development,
Client Relationships,
Creative Services
Relevant Experience
At least 5 years of experience in insurance in a similar position
Apply via :
www.kenindia.com
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