PURPOSE OF CONSULTANCY
Working closely with Imara TV, DSW and UNFPA, the Consultant will lead the design and implementation of a comprehensive business model for the Imara TV platform to ensure that it is sustainable social enterprise and that it reaches the desired scale.
Specific Objectives:
Review the current business model and identify ways to strengthen it for scalability
Develop a comprehensive business model for scale-up and sustainability of the Imara TV online platform
Guide and oversee operationalization and implementation of the business model through a consultative and interactive process
TASKS AND DELIVERABLES
The tasks to be performed and expected deliverables include:
Tasks
Conduct a desk review on the Imara.TV platform
Carry out a SWOT analysis of the platform
Interrogate audience content preferences
Map potential revenue streams for the platform and opportunities for growth
Advise on re-design of the platform to ensure robustness and resilience
Explore partnerships with strategic private sector players for expansion on social media platforms – Facebook, Instagram, Youtube, other digital platforms and mainstream media
Explore partnerships with the public sector, civil society organizations and youth led organizations on utilization of the platform resources
Design and submit a business model canvas detailing the value proposition and overall sustainability plan
Develop a power point presentation on the business model
Validate the business model with key stakeholders
Initiate strategic partnerships and relationships for sustainable growth and further reach for the platform
Support overall operationalization of the business model
Deliverables
Inception report
A draft business model for sustainability and scale up of Imara TV with a power point on the same
A validated business model for sustainability and scale up of the Imara TV platform with a power point presentation on the same
A Comprehensive report on the implementation/operationalization of the business model
REQUIRED QUALIFICATION AND EXPERIENCE
Advanced degree in Communication, Business Management, Business Administration, Social sciences or any related field
At least 10 years’ experience in the field of communication
Demonstrated knowledge in the e-commerce environment in Kenya
Experience in digital communication including managing social media platforms and digital marketing
Previous experience in designing/operationalization of business models/strategies
Strategic thinker with proven ability to drive expansion and growth through strategic partnerships
Excellent written and verbal communication skills in English and Swahili;
Strong leadership, planning and problem-solving skills;
Must be able to work independently with excellent demonstrated teamwork and coordination skills;
Experience working with start-ups is desirable
Knowledge of the SRHR environment in Kenya is desirable
CONSULTANCY MANAGEMENT
The Consultant will work under the direct supervision of National Department Manager – Programmes and Projects.
DURATION AND WORKING SCHEDULE: 30 working days
Milestones / Activities
Duration (Days)
Inception Report- 2 days
Desk Review and SWOT analysis-2 days
Technical consultative meetings- 5 days
Draft business model – with inputs from consultative meetings and a power point on the same-5 days
Validation meeting-1 day
Comprehensive validated business model with a power point on the same-2 days
Implementation/Operationalization of the business model-11 days
A Comprehensive report on the implementation/operationalization of the business model-11 days
Interested firms or individuals are requested to submit a bid dossier. The dossier as well as any inquiries shall be submitted through email info@dswkenya.org with the title “Design and implementation of a comprehensive business model for the Imara TV platform” in the subject line.Application Deadline: Friday December 1, 2023 COB.
Apply via :
info@dswkenya.org
