Our client, a distributor of luxury perfumes, is looking for an Area Manager to join their growing team.
Job Responsibilities:
Retail Merchandise Management
Weekly store visits
Ensuring consumer interest by monitoring displaying products according to planograms and ensure testers on shelf are implemented by the retail and stores coordinator.
Maintain model stocks and ensure stock replenishments by liaising with retailer staff and brand managers
Enforce appropriate use of point of sale material (POSM) – shelf talkers, shelf glorifiers, blotters, visuals and dispose of all outdated materials as per SOP
Monitor retail shelf space – positioning, share of shelf, up to date visuals and housekeeping
Monitor share of shelf changes for competition
Compile weekly reports on POS status
Maintain Updated Visual Database
Ensure all Ella brands have best position and space in store
Maintain up-to-date database of visual measurements
Maximise Sales Levels
Build and maintain relationships with in-store beauty advisors (BA), supervisors and store managers
Motivate BAs through incentives and other creative means as authorized or directed by Business Unit Manager
Conduct BA on-counter training on new launches as directed by brand managers
Perform sales duties in key doors during key periods to actively contribute to sell-out
Maintain brands in top position
Execute Animations and Events
Animations include mall activations, in-store activations, window visual animations, GWP promotions, BA contests, consumer promotions, PR events and so on as directed by brand managers including but not limited to:
Recruit, train and monitor promoters
Sourcing quotations and liaising with local suppliers
Liaising with retailers on requirements
Collection and disbursement of GWPs
Delivery, collection and storage of POSM
Set and monitor targets
Motivate promoters and store staff
Coordinating of the events
Compiling post-mortem report
Taking excellent pictures of animations
Advise new ways of marketing our brands
Other duties as prescribed by management
Achieve constant brand media presence
Develop and Maintaining Relations with influencers in media
Constant product placements for pillars and new products
Conduct presentation meetings to brief media on new launches, proposed activity
Liaising with media on editorial or feature articles
Liaising with media on event coverage
Monitor share of voice
Always seeking approval from HO first
Monitor Market Trends
Monthly price comparisons with quarterly reports
Observe and report competitor activity at POS – shelf space, personalization, animations, new launches, consumer promotions
Observe and report competitor activity – mainstream & social media, mall activations, PR, above the line activity, training
Monitor share of voice
Compile Reports
Report immediately major events as and when they happen – new store or mall openings, big competitor activities, economic environment factors
Weekly POS visits
Monthly market trend update via email
Monthly price comparison
Retail Excellence Database updated monthly
Independents Update monthly
Product Scanning
Budgeting, keeping records and reconciliation of expenditure
Canvassing for new business
Make contact with potential customers
Constant monitoring of independents
Conduct feasibility studies to identify real opportunities
Providing information to HQ for pursuing
QUALIFICATIONS
University degree from a recognized institution
Operational senior management experience managing approximately 8 stores
Excellent negotiation skills
Strong organizational & analytical skills
Excellent Verbal and written communication skills
Computer proficient
Ability to interact at all levels
Apply via :
peoplefoco.etalent.net
