Job Summary:
As a Junior-Intermediate Social Media Specialist, you will play a crucial role in developing and executing social media strategies to increase brand awareness, engage our target audience, and drive conversions. You will be responsible for content creation, posting, and community management across various social media platforms. Additionally, you will work closely with the marketing team to analyze performance metrics and optimize our social media presence.
Key Responsibilities:
Create, curate, and schedule engaging content for various social media platforms, including but not limited to Facebook, Instagram, YouTube, and TikTok.
Monitor social media channels for trends, conversations, and opportunities to engage with our audience.
Respond to comments, messages, and inquiries promptly and professionally.
Collaborate with the marketing team to develop and implement social media strategies aligned with overall marketing goals.
Assist in the planning and execution of social media campaigns, contests, and promotions.
Use analytics tools to track and report on social media performance, and make data-driven recommendations for improvement.
Stay up-to-date with the latest social media trends, algorithms, and best practices.
Contribute ideas and creative concepts to enhance our social media presence.
Maintain a content calendar and ensure timely and consistent posting.
Monitor and manage social media advertising campaigns (if applicable).
Assist in the creation of visual content, including graphics, images, and videos.
Collaborate with influencers and brand ambassadors for promotional activities.
Support in the development and execution of crisis communication plans (if necessary).
Requirements
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent work experience).
1-3 years of experience in social media management and content creation.
Proficient in using social media platforms (Facebook, Instagram, YouTube, TikTok, etc.) and social media management tools.
Strong written and verbal communication skills.
Creative mindset with the ability to generate innovative content ideas.
Basic graphic design skills and experience with design software (e.g., Canva, Adobe Creative Suite) is a plus.
Analytical skills to interpret social media data and make data-driven decisions.
Excellent organizational and time management skills.
Ability to work independently and as part of a team.
Strong attention to detail and a commitment to maintaining brand consistency.
Tools and Skills Required:
Social media management platforms (e.g., Hoot suite, Buffer, Sprout Social)
Content creation and editing tools (e.g., Canva, Adobe Photoshop, iMovie)
Analytics tools (e.g., Google Analytics, social media insights)
Microsoft Office Suite (Word, Excel, PowerPoint)
Hashtags research tools
Social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads)
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