JOB PURPOSE
This individual will play a pivotal role in shaping our clients’ brand narratives and driving the agency’s growth through innovative and forward-thinking strategies. The ideal candidate will be a visionary brand innovator with a proven track record in brand innovation, strategic thinking, client presentation, and pitching.
DUTIES AND RESPONSIBILITIES
Brand Innovation.
Lead the agency’s brand innovation initiatives, consistently pushing the boundaries of creativity to elevate our clients’ brands.
Champion innovative thinking within the team, fostering a culture of continuous improvement and creativity.
Collaborate with cross-functional teams to execute innovative brand campaigns and strategies.
Strategic Thinking.
Develop and communicate the agency’s strategic vision, aligning it with the broader business objectives.
Formulate and execute strategic plans to drive agency growth and market leadership.
Monitor industry trends and emerging best practices, providing thought leadership and insights.
Client Presentation and Pitching.
Create and deliver compelling client presentations, showcasing innovative strategies and solutions tailored to each client’s unique needs.
Lead client pitches and proposals, effectively articulating our value proposition and securing new business opportunities.
Nurture strong client relationships, ensuring client satisfaction and repeat business.
Partnerships, Alliances and Business Growth.
Identify and establish strategic partnerships and alliances that can enhance the agency’s capabilities and offerings.
Negotiate and manage partnerships to drive mutual business growth and success.
Identify growth opportunities, develop business expansion strategies, and drive revenue growth.
Data and Analytics.
Utilize data-driven insights to inform and optimize brand strategies, ensuring measurable and impactful results.
Develop and maintain robust analytics and reporting systems to monitor the success of brand initiatives.
Fundamentals of Marketing.
Possess a strong understanding of marketing principles and the ability to integrate them into brand innovation and strategy.
Collaborate with the internal team to ensure synergy between brand innovation and marketing efforts.
Team leadership and development.
Provide leadership and mentorship to the team, fostering a culture of creativity, collaboration, and excellence.
Lead, mentor, and inspire a high-performing team to achieve collective goals and objectives.
Provide guidance and support to team members, fostering professional growth and development.
EDUCATION QUALIFICATION, EXPERIENCE, SKILLS, AND TRAITS
Bachelor’s degree in marketing, Business, or a related field.
A master’s degree is a plus.
Proven experience of 6-10 years in brand innovation and strategy within a brand and communication agency or a related industry.
Strategic and innovative thinker with the ability to translate vision into actionable plans.
Exceptional business acumen, with a focus on data-driven decision-making.
Strong track record of successful client presentations, pitching, and relationship management.
Deep knowledge of marketing fundamentals and industry trends.
Excellent communication, leadership, and team management skills.
Membership in the Marketing Society of Kenya is an added advantage.
Apply via :
nel.com
